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Thursday, November 10, 2011

A quarter of consumers have gone online from their phones when high-street shopping

More and more UK shoppers are using their mobile phones to visit web sites when out shopping - and many of them are checking competitors’ prices. That’s the conclusion of the latest eCustomerServiceIndex survey from research company eDigitalResearch and e-retail organisation IMRG.

The eCSI research shows that 24% of consumers used their smartphones to get onto the internet when out shopping, with email (59%), retail websites (50%) and social media sites (48%) the favourite destinations.

62% of people who went online said they’d accessed a mobile retail site while in the store of another retailer. 71% of these people said they were checking to see if they could get a product cheaper elsewhere, 14% were reading customer reviews and 4% were looking for a similar product elsewhere.

40% of these ‘mobile browsers’ went on to make a purchase, with 65% saying this decision was price-driven and 26% being influenced by a special offer.

David J Smith, Chief Marketing & Communications Officer at IMRG, said “The results of this research further reinforce our expectation that this could be the first truly mobile Christmas for retailers. The development of a multichannel strategy is becoming absolutely crucial for consumer engagement, as demonstrated by consumer willingness to shop around at alternative retailers even within another retailer’s store. QR codes are one to watch as, although only 46% know how to use them, they are increasingly becoming a staple in retail marketing. If they are felt to have serious potential by a large retailer, a campaign centred around scanning them to gain access to savings for example could really increase their perceived value to consumers.”

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Opinion Articles

Enterprise smartphones are a Trojan Horse

64% of all companies accept private smartphones but are not aware of the consequences

Ralf-Gordon Jahns of research2guidance writes:

The ever increasing demand for access to company data on the go has compelled companies to address the complexity of application deployment, device management, security management and user support. These factors will lead mobile device policy setting to become one of the most important decisions for IT departments.

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Can net neutrality ever be a bad thing?

We talk to Tekelec's CTO about the net neutrality debate

Mark Bridge writes:

If I’m paying for internet access - whether the arrangement is with a broadband service provider for my home or a mobile network operator on my smartphone - I want to be able to use that access however I want. That’s pretty much what net neutrality is all about.

But the debate isn’t necessarily as straightforward as it sounds. To learn more, I spoke to Doug Suriano, Chief Technology Officer at mobile broadband solutions company Tekelec.

Author: The Fonecast
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Article rating: 5.0

Hollywood plugs in to tech start-ups

Elizabeth Lee of voanews.com writes:

Smart phones and tablet computers have become so popular that they are now a part of everyday life for many people around the world. These devices have also prompted an explosion of mobile applications. Hollywood is plugging in to this potentially profitable world of new technology.

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Review of Nexus 7 audio recording

Review of Nexus 7 audio recording

Mark Bridge writes:

By now, everyone who's anyone has offered an online 'unboxing' of their Asus Google Nexus 7. And if they haven't, there's probably a review on the way.

I'm very happy with mine. But there was one particular usage scenario I was curious about. How would it function as an audio recorder?

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Article rating: 3.0

Last week at The Fonecast: 23rd July 2012

Google employee no.20 becomes the new number 1 at Yahoo!

Mark Bridge writes:

Internet veteran Yahoo! provided last week’s biggest news, at least in terms of press coverage. It appointed Marissa Mayer as its President and Chief Executive Officer, having enticed her away from Google after 13 years.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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