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Thursday, November 10, 2011

A quarter of consumers have gone online from their phones when high-street shopping

More and more UK shoppers are using their mobile phones to visit web sites when out shopping - and many of them are checking competitors’ prices. That’s the conclusion of the latest eCustomerServiceIndex survey from research company eDigitalResearch and e-retail organisation IMRG.

The eCSI research shows that 24% of consumers used their smartphones to get onto the internet when out shopping, with email (59%), retail websites (50%) and social media sites (48%) the favourite destinations.

62% of people who went online said they’d accessed a mobile retail site while in the store of another retailer. 71% of these people said they were checking to see if they could get a product cheaper elsewhere, 14% were reading customer reviews and 4% were looking for a similar product elsewhere.

40% of these ‘mobile browsers’ went on to make a purchase, with 65% saying this decision was price-driven and 26% being influenced by a special offer.

David J Smith, Chief Marketing & Communications Officer at IMRG, said “The results of this research further reinforce our expectation that this could be the first truly mobile Christmas for retailers. The development of a multichannel strategy is becoming absolutely crucial for consumer engagement, as demonstrated by consumer willingness to shop around at alternative retailers even within another retailer’s store. QR codes are one to watch as, although only 46% know how to use them, they are increasingly becoming a staple in retail marketing. If they are felt to have serious potential by a large retailer, a campaign centred around scanning them to gain access to savings for example could really increase their perceived value to consumers.”

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Opinion Articles

Ericsson will 'muddle through' as income falls

Mark Bridge writes:

I spend much of my time writing about telecommunications and technology. I spend a fair amount of time dealing with big technology-related companies. Yet although I understand many aspects of telecoms, I certainly wouldn’t want to run one of those businesses. It’s a question of relevant experience.

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Apps World 2012: something for everyone... and for every platform

Apps World 2012 takes place on Tuesday 2nd October and Wednesday 3rd October at the Earls Court 2 exhibition centre this year. It combines an exhibition with workshops and conference sessions designed for mobile developers, marketers, network operators, manufacturers and other mobile industry professionals.

In addition, there’s an award event - the Appsters awards - with a drinks reception and party at The Roof Gardens in Kensington on the Tuesday night.

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Last week at The Fonecast: 16th July 2012

Black days for BlackBerry?

Mark Bridge writes:

BlackBerry and bad news seem inextricably linked at the moment. RIM’s CEO admits he’s “not satisfied” with recent company performance and warns of challenging times ahead... and then the company is hit by a $147 million dollar damages order for patent infringement.

Mind you, Research In Motion wasn’t the only mobile company bringing disappointment into the mainstream news last week.

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Application review for CamScanner

Turn your smartphone into a document scanner

Mark Bridge writes:

Every so often, I see a new product that I’d like to review. I’ll usually send a note to the relevant company, borrow a review copy and send it back when I’ve finished.

And every so often I’ll be approached by a company that wants me to review a product. Sometimes I’ll say yes, sometimes I’ll say no. It all depends whether or not I think I’m the right person for the job.

When IntSig offered me a copy of a mobile application called CamScanner, I wasn’t too sure. It seemed very clever... but I wasn’t convinced I’d have much use for it.

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Ian Brown, CEO of Axell Wireless, talks about underground mobile phone coverage

Mark Bridge writes:

Just a few weeks ago WiFi was made available on a number of London Underground stations - yet mobile coverage still stops when you go down the escalator.

So why is it taking so long for us to get mobile phone service on the Tube?

For an insight into some of the challenges and the possible solutions I spoke to Ian Brown, CEO of Axell Wireless. The company is a leader when it comes to providing additional wireless coverage in confined spaces - from tunnels to sports stadiums - and is currently involved in the project to install mobile phone service on the Channel Tunnel.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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