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Thursday, January 5, 2012

BRIT Awards introduce voting via mobile app from Noise Inc

Digital development company Noise Inc. has developed an iPhone app that will allow fans to vote in the BRIT Awards 2012. The agency has worked with MasterCard to create the first-ever application that allows fans to vote via their mobile phones.

Nominees for this year’s BRIT Awards will be announced next week on Thursday 12th January. The BRIT Awards 2012 with MasterCard iPhone app will be available free from Apple’s App Store on the same day. As well as allowing voting in the Best British Single, Best British Group and Best British Breakthrough categories, the app will also feature news and competitions. In addition, music fans will be able to buy and download audio from the night of the Awards.

Noise Inc. created this app in just a month to meet the Nominations announcement deadline. It’s worked closely with the BPI, MasterCard and The BRIT Awards to develop the iPhone application.

Shaun Springer, Head of Brand and Sponsorship at MasterCard UK & Ireland, said, “At MasterCard, we’re always looking for innovative new ways to enable Priceless experiences for fans. This is a great opportunity for us to work with our long-standing partners at The BRITs to drive MasterCard’s social media platform and deepen our engagement with music. We’re excited to be involved in this ‘first’ for The BRITs in 2012 and looking forward to unveiling a new competition to capture the imagination of the nation, which will be available through the new app.”

The BRIT (British Record Industry Trust) Awards is organised by the BPI, the British recorded music industry association. This year’s show will be the 32nd BRIT Awards. The event has raised more than £13million for The BRIT Trust charity, which benefits the BRIT School for Performing Arts & Technology, Nordoff-Robbins Music Therapy and a number of other charities.

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Opinion Articles

Ericsson will 'muddle through' as income falls

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I spend much of my time writing about telecommunications and technology. I spend a fair amount of time dealing with big technology-related companies. Yet although I understand many aspects of telecoms, I certainly wouldn’t want to run one of those businesses. It’s a question of relevant experience.

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Apps World 2012: something for everyone... and for every platform

Apps World 2012 takes place on Tuesday 2nd October and Wednesday 3rd October at the Earls Court 2 exhibition centre this year. It combines an exhibition with workshops and conference sessions designed for mobile developers, marketers, network operators, manufacturers and other mobile industry professionals.

In addition, there’s an award event - the Appsters awards - with a drinks reception and party at The Roof Gardens in Kensington on the Tuesday night.

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Last week at The Fonecast: 16th July 2012

Black days for BlackBerry?

Mark Bridge writes:

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Mind you, Research In Motion wasn’t the only mobile company bringing disappointment into the mainstream news last week.

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Application review for CamScanner

Turn your smartphone into a document scanner

Mark Bridge writes:

Every so often, I see a new product that I’d like to review. I’ll usually send a note to the relevant company, borrow a review copy and send it back when I’ve finished.

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When IntSig offered me a copy of a mobile application called CamScanner, I wasn’t too sure. It seemed very clever... but I wasn’t convinced I’d have much use for it.

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Ian Brown, CEO of Axell Wireless, talks about underground mobile phone coverage

Mark Bridge writes:

Just a few weeks ago WiFi was made available on a number of London Underground stations - yet mobile coverage still stops when you go down the escalator.

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