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Thursday, January 5, 2012

BRIT Awards introduce voting via mobile app from Noise Inc

Digital development company Noise Inc. has developed an iPhone app that will allow fans to vote in the BRIT Awards 2012. The agency has worked with MasterCard to create the first-ever application that allows fans to vote via their mobile phones.

Nominees for this year’s BRIT Awards will be announced next week on Thursday 12th January. The BRIT Awards 2012 with MasterCard iPhone app will be available free from Apple’s App Store on the same day. As well as allowing voting in the Best British Single, Best British Group and Best British Breakthrough categories, the app will also feature news and competitions. In addition, music fans will be able to buy and download audio from the night of the Awards.

Noise Inc. created this app in just a month to meet the Nominations announcement deadline. It’s worked closely with the BPI, MasterCard and The BRIT Awards to develop the iPhone application.

Shaun Springer, Head of Brand and Sponsorship at MasterCard UK & Ireland, said, “At MasterCard, we’re always looking for innovative new ways to enable Priceless experiences for fans. This is a great opportunity for us to work with our long-standing partners at The BRITs to drive MasterCard’s social media platform and deepen our engagement with music. We’re excited to be involved in this ‘first’ for The BRITs in 2012 and looking forward to unveiling a new competition to capture the imagination of the nation, which will be available through the new app.”

The BRIT (British Record Industry Trust) Awards is organised by the BPI, the British recorded music industry association. This year’s show will be the 32nd BRIT Awards. The event has raised more than £13million for The BRIT Trust charity, which benefits the BRIT School for Performing Arts & Technology, Nordoff-Robbins Music Therapy and a number of other charities.

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

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I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Mark Bridge writes:

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