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Monday, August 9, 2010

Carnival of the Mobilists #234

Mark Bridge writes:

Welcome to TheFonecast.com for this week’s Carnival of the Mobilists, an itinerant online publication that contains the best mobile-focussed writing from the previous seven days.

The summer holidays may have reduced the quantity of online commentary for Carnival #234... but the quality remains unaffected.

Let’s start with my ‘Post of the Week’, written by Steven Hoober from Little Springs Design. He looks at the design of battery indicators on portable devices and explains why many are over-engineered. Such a tiny thing – yet so many ways to get it wrong!

Talking of batteries, Antoine RJ Wright has been asking what needs to happen before we all ditch our computers for mobile phones. Perhaps unsurprisingly, better battery life is at the top of the list.

Mobile technology’s been in the mainstream press too, with the security of BlackBerry devices being scrutinised by individuals and governments. C Enrique Ortiz has been taking a look at the implications of a BlackBerry ban in certain countries.

Ajit Jaokar has written an article about using wireless sensors in conjunction with Twitter and WordPress. The technology can be used to automatically post online updates in the event of a forest fire. Very clever.

And Judy Breck at Smart Mobs suggests we take app store growth predictions with a pinch of salt.

Time to take a break from all that reading. Peggy at MSearchGroove has produced a podcast that investigates how small businesses can benefit from mobile marketing – and why mobile marketing is a particularly good fit for small businesses. Given that the smallest businesses often have particularly good relationships with their customers, a permission-based mobile campaign can make a lot of sense.

I’ll conclude my list of entries with a recent post of ours about smart meters. It’s what would probably be called “Smart Meters 101” in the USA… but as we’re not there, we’ve called it “Everything you need to know about smart metering in the UK”. There's the choice of a podcast or a transcript depending on your preference.

You may have spotted a gap in the hosting schedule for Carnival of the Mobilists next week, which means there’s an opportunity for you (yes, you!) to step into the breach. Whether you’re a potential first-time host or a regular at CotM, have a word with Peggy Anne Salz and book yourself a place in history.

Well, that’s all from me. Thanks for calling into The Fonecast to read this week’s Carnival of the Mobilists. We at TheFonecast.com produce a free podcast for the UK mobile phone industry every week; you can find it on iTunes, you can pick it up from our RSS feed and you can listen or download from TheFonecast.com.

You can also follow us on your mobile phone; visit http://thefonecast.com and you’ll discover our sparkling new mobile website. Alternatively, text the word FONE to 07781482797 from your mobile phone and we'll send you a link by SMS. (Standard operator text and data charges apply).

Carnival of the Mobilists

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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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