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Thursday, September 29, 2011

WorldPay partners with MoBank for mobile payment service

Payment processing provider WorldPay has announced a partnership with UK-based m-commerce platform provider The MoBank Group. The deal will make it easier for WorldPay customers to take advantage of mobile commerce as they’ll all have access to MoBank’s MoPowered secure mobile commerce system.

MoPowered offers retailers the combination of a mobile application and a mobile-optimised website. The system is fully compatible with online security schemes such as ‘Verified By Visa’ and MasterCard SecureCode.

Dominic Keen, co-founder and CEO of The MoBank Group, said “We are delighted to partner with WorldPay to help all their merchants build revenues by processing secure transactions though the mobile channel. Mobile commerce is an essential part of multi-channel retail. The market has grown by 25% in the past six months and Gartner Research has predicted that it could account for up to 12.5% of e-commerce transactions by 2013. Optimising websites and creating native applications for smartphones is already a necessity for merchants as 20 million people connected to the web from their mobile phone in the UK in the last year.”

Recent research conducted by WorldPay found that nearly a quarter of consumers used their mobile for shopping, with this figure reaching 50% among iPhone users.

We spoke to Steve Townend, co-founder of MoBank, in August 2009 and again in November 2010. You can listen to the full interviews on our website, via iTunes or by downloading the MP3 files.
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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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