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Monday, April 23, 2012

Last week at The Fonecast: 23rd April 2012

Mark Bridge writes:

We’ve had a few sets of quarterly results in the past week. Let me summarise as best I can.

Qualcomm: doing very well, thank you.
Microsoft: pretty decent, although no-one’s talking much about phones.
Intel: not as good as before, although better than expected.
Nokia: sorry, we’ve lost a billion Euro. Well, we did warn you...

Now to the rest of the news, where there was more than a little déjà vu.

A new ad-funded virtual mobile network launched in the UK. Three years after Blyk moved away from running its UK MVNO, Ovivo Mobile has opened for pre-registrations. Good luck to CEO Dariush Zand and the rest of the company.

Meanwhile Barclaycard announced a stick-on NFC credit card for ‘mobile’ payments. It’ll turn any phone into a mobile wallet – which sounds a bit like the BOKU service we reported in February – but, unlike BOKU, there’s no software involved so it’ll turn pretty much anything into a mobile wallet. Cue much hilarity in the tech community.

In other instances of history repeating itself, Everything Everywhere announced plans to combine some of its Orange and T-Mobile shops into ‘Everything Everywhere’ stores while Motorola followed in the footsteps of HTC by preparing to close its cloud-based file storage.

Growth was reported in mobile advertising (hooray!) and mobile malware infections (boo!), with research also anticipating a dramatic increase in 4G mobile device shipments and mobile payment adoption.

In fact, it’s research I’ll end with. A study published by Everything Everywhere showed that 74% of British adults wanted to bring 4G technology to the country as soon as possible. However, it wasn’t faster mobile phone connections that most respondents looked forward to. It was the UK catching up with other countries and staying competitive.

Based on this, you could almost argue the UK government should subsidise the forthcoming UK 4G spectrum auction in order to help the economy. Perhaps someone at one of the networks would like to suggest that?

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About us section of our website.
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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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