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Samsung launches flagship Galaxy S21 Ultra smartphone

Samsung has released its new Galaxy S21 Ultra smartphone, describing it as “the ultimate smartphone experience, designed to be epic in every way”. The S21 Ultra is the largest member of the Galaxy S21 series, which also includes the regular S21 and the S21+. It’s also the first Galaxy ‘S series’ device that’s compatible with the company’s touchscreen S Pen stylus.

On the front of the device is a 6.8-inch Dynamic AMOLED 2X display protected with toughened Corning Gorilla Glass Victus. The screen offers a refresh rate of up to 120Hz for smooth movement, a peak brightness level of 1,500nits (25% brighter than the Galaxy S20) and Quad HD+ quality.

A quad rear camera of ultra-wide, wide and ‘dual tele’ lenses features a 108 megapixel sensor and the ability to shoot video in 4K at 60fps. The ‘dual tele’ lenses offer a 3x optiocal and 10x optical zoom, combining into the 100x ‘Space Zoom’ feature. In addition, there’s improved Night Mode photography.

Connectivity options include support for Wi-Fi 6E and 5G. It runs Android 11 on a 64-bit Qualcomm Octa-Core processor and is available in versions with up to 16GB RAM and 512GB of internal storage.

TM Roh, the President and Head of the Samsung Electronics Mobile Communications Business, said “Galaxy S21 Ultra is another example of how Samsung is driving meaningful innovation forward to give people personalized experiences that enrich their lives and empower them to express who they are. Given how indispensable technology has been to our lives during these times, we wanted to take another leap forward and push the boundaries of what a smartphone can do.”

Reviews have generally been favourable: Matthew Miller of ZDNet said “I don't know how I am going to resist ordering my own in the next week”, Matt Swider of TechRadar said “It wowed us with a huge screen, five cameras and the best zoom on any readily available Android phone”, Jay McGregor wrote on Forbes “After I type the final full stop in this review, I plan to use Samsung’s Galaxy S21 Ultra as my main phone” and Chris Hall of Pocket-lint said “It might take a little tinkering to get One UI software running at its best, but with a magnificent display, comprehensive cameras, and loads of power, there's very little that the S21 Ultra doesn't deliver”.




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Opinion Articles

We interview Geoff Love of Esendex about business SMS messaging

Mark Bridge writes:

Nottingham-based Esendex Limited has been supporting businesses with messaging services for over ten years. Yet with SMS messaging celebrating its 20th birthday in the UK this year, it would be easy to think the no-nonsense short message is now being threatened by social networking, mobile email and picture messages.

That’s not the case, explained Geoff Love, Chief Commercial Officer of Esendex.

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Nokia can't stop talking - even when there’s nothing to say

Mark Bridge writes:

I still have my Nokia 2110. When the world is taken over by cockroaches and the MRSA bug, my Nokia 2110 will still be in working order. The MRSA-infected cockroaches will probably use it to build their own cellular network.

I loved the Nokia Communicator. It was a real game-changer, a device that paved the way for today’s smartphones.

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How to use the Olympics to boost your profits and make mobile work for you

Textlocal’s top tips on how to use the Olympics to boost your profits and make mobile work for you:

With only 80 days to go until the start of the Olympics 2012, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK. Leading mobile company Textlocal explains how limited time isn’t an issue where mobile messaging is concerned.

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London NFC advertising disappoints

Mark Bridge writes:

It's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

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Last week at The Fonecast: have RIM and Samsung done enough?

Mark Bridge writes:

What a week it was for mobile manufacturers. RIM revealed the BlackBerry 10 platform to its developers, while Samsung announced a new flagship Android phone. Both offer a number of distinctive features, with fans commending them and critics suggesting they didn’t go far enough.

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