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Monday, May 7, 2012

Over a third of UK mobile gamers pay for their games

Market research company Newzoo has published new insights into the UK’s mobile gaming market. The number of mobile gamers in the UK has grown by 18% year-on-year to 23.9 million people, with 75% of them playing on smartphones and 17% on tablets.

Paying players have increased by 24% to 9.2 million people in the UK; 39% of all mobile gamers.

Over a quarter (27%) of UK gamers - 4.9 million people - play on an iPhone, with an additional 3.4 million people playing games on an iPod Touch and 2.9 million using an iPad.

In March 2012, Apple iOS devices earned 94% of mobile revenue generated by the top 200 grossing games across Apple and Google application stores. Most of this money is spent within games rather than on game purchase.

Peter Warman, CEO of Newzoo, said “When analyzing Apple’s successful monetization, there is one dominant factor outside of differences in audience demographics and preferences: Apple requires users to connect their credit card information directly to their account, thus creating a seamless purchase experience. I can hardly imagine any other company in the world that would be able to get away with this, including Google and Microsoft. Facebook can come a long way but Amazon clearly has the best chance and is proving this as we speak. The Kindle Fire, being the runner-up tablet in the US only 3 months after launch, has single-handedly doubled Android’s share of revenues in the US compared to European countries. It will do the same in the UK soon after launch, but the rest of Europe might be a different story.”

Newzoo: UK mobile gaming 2012

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Opinion Articles

Everything Everywhere, Orange and T-Mobile: how much longer for three brands?

Mark Bridge writes:

This story starts with Mercury One2One and Orange. They were acquired by Deutsche Telekom (which changed One2One’s name to T-Mobile) and France Telecom. Next, Everything Everywhere was created to run the T-Mobile and Orange brands in the UK.

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Multiplayer Computer Games are Big Business for Small Devices

Greg Flakus of voanews.com writes:

Millions of people are addicted to playing games on mobile devices, with rivals and teammates spread around the world. A company in Austin, Texas has developed such a game, known as a mobile multiplayer online game, for the Apple iPhone and iPad, basing it on a pen-and-paper game that was popular in the 1970s called Traveller.

Author: The Fonecast
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Last week at The Fonecast: 30th April 2012

Mark Bridge writes:

Last week mobile phones and health were back in the headlines together, rather like love & marriage or salt and vinegar. The news is pretty much as we’ve heard before; this time it’s the UK Health Protection Agency’s independent Advisory Group on Non-Ionising Radiation telling us there’s no convincing evidence that mobile phone technologies cause adverse effects on human health – but longer-term research is still needed.

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Big headlines for Three UK... but no big changes

Mark Bridge writes:

The headlines sound pretty dramatic. “Three exits business market”. “Three parts company with Phones 4u”. It sounds like the 3G network operator is cutting back and reorganising. But let's look a little closer.

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Last week at The Fonecast: 23rd April 2012

Mark Bridge writes:

We’ve had a few sets of quarterly results in the past week. Let me summarise as best I can.

Qualcomm: doing very well, thank you.
Microsoft: pretty decent, although no-one’s talking much about phones.
Intel: not as good as before, although better than expected.
Nokia: sorry, we’ve lost a billion Euro. Well, we did warn you...

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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