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Friday, June 17, 2011

App discovery gets smarter

Mark Bridge writes:

I’ve written previously about the changes happening to mobile application stores. Last week I was talking to Todd Levy about the family-friendly application store he’s planning to launch. He explained how BloomWorlds would be curated to provide trusted reviews that weren’t skewed by the app developers themselves.

Mobile affiliate network OfferMobi has also been bringing attention to the “dirty little secret” of the app charts suffering from developers who manipulate the figures. It says Incentivized Cost Per Install - offering users virtual currency in exchange for installing an app - is temporarily boosting installation figures but resulting in low quality users. As you’d probably expect, it’s a fan of app usage and not merely downloads… and it has a commercial solution.

Howie Schwartz of OfferMobi said “With such a large volume of app developers now attempting to manipulate the charts at once using incentivized CPI, it has become more difficult than ever for a company stay on them long enough to attract actual REAL users. After the Beta launch for iOS earlier this year of the OfferMobi App Discovery Network, we are pleased to bring the platform to Android devices to provide App developers with a cost-effective platform changing the game for App developers who desire non-incentivized installs of their apps to build true lifetime value with their installs.”

But the biggest news comes from Yahoo! Mobile, which has introduced a new mobile application called AppSpot. That’s right - not its own app store but an app-finding app. Apparently it “works like a flashlight in the darkness of more than 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market”. Hyperbole aside, it’s available on iPhone and Android devices - and it’ll do its best to recommend apps based on your preferences.

Is this the future?  As Todd and I discussed last week, this sort of thing is certainly a solution... but the big-name app stores with their overloaded shelves will be with us for quite a while yet.

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Opinion Articles

Heroes of Emerging Markets: the podcast

Heroes of Emerging Markets is an interactive, intimate panel discussion that looks at the opportunities of doing mobile business in emerging markets.  The event took place on 28th February 2012 during Mobile World Congress in Barcelona.

We’ve recorded the entire event and have turned it into a podcast. You can listen on our desktop web site here, by downloading the MP3 audio file or by finding TheFonecast.com on iTunes.

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Last week at The Fonecast: 12th March 2012

Mark Bridge writes:

It’s all gone a bit quiet. Is it the calm after the Mobile World Congress storm... or is it the knowledge that an Apple announcement will push anything else out of the headlines, even before the product itself has been revealed?

Either way, the last seven days have had significantly fewer news stories than the beginning of the month. But that’s not to say they’ve been completely news-free.

Author: The Fonecast
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Hacking a smartphone by using differential power analysis

Mark Bridge writes:

Mobile security always seems to be on the agenda – but one of the companies demonstrating its services at Mobile World Congress 2012 had a particularly stark warning.

Cryptography Research was demonstrating what’s called differential power analysis or side-channel analysis, which can be used to reveal encrypted information from a smartphone or tablet without ever needing to get hold of the device.

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Last week at The Fonecast: 5th March 2012

Mark Bridge writes:

Mobile World Congress is over for another year. Also gone is the mobile industry’s sudden obsession with public transport and student protests in Barcelona. But away from the local news, what’s been going on?

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Windows 8 – 2012’s Biggest Mobile Milestone

James Rosewell writes:

Microsoft’s Windows 8 announcement today is as significant to the mobile industry as Apple’s iPad launch 2 years ago. Windows 8 will work on tablets, ultra books, desktops, laptops and 82” big screens. Not only that but it’ll support touch on all these devices.

“We're in a world where tablets are about touch, and PCs are about keyboard. We're changing those assumptions” Steven Sinofsky President, Windows and Windows Live Division says.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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