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Friday, June 17, 2011

App discovery gets smarter

Mark Bridge writes:

I’ve written previously about the changes happening to mobile application stores. Last week I was talking to Todd Levy about the family-friendly application store he’s planning to launch. He explained how BloomWorlds would be curated to provide trusted reviews that weren’t skewed by the app developers themselves.

Mobile affiliate network OfferMobi has also been bringing attention to the “dirty little secret” of the app charts suffering from developers who manipulate the figures. It says Incentivized Cost Per Install - offering users virtual currency in exchange for installing an app - is temporarily boosting installation figures but resulting in low quality users. As you’d probably expect, it’s a fan of app usage and not merely downloads… and it has a commercial solution.

Howie Schwartz of OfferMobi said “With such a large volume of app developers now attempting to manipulate the charts at once using incentivized CPI, it has become more difficult than ever for a company stay on them long enough to attract actual REAL users. After the Beta launch for iOS earlier this year of the OfferMobi App Discovery Network, we are pleased to bring the platform to Android devices to provide App developers with a cost-effective platform changing the game for App developers who desire non-incentivized installs of their apps to build true lifetime value with their installs.”

But the biggest news comes from Yahoo! Mobile, which has introduced a new mobile application called AppSpot. That’s right - not its own app store but an app-finding app. Apparently it “works like a flashlight in the darkness of more than 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market”. Hyperbole aside, it’s available on iPhone and Android devices - and it’ll do its best to recommend apps based on your preferences.

Is this the future?  As Todd and I discussed last week, this sort of thing is certainly a solution... but the big-name app stores with their overloaded shelves will be with us for quite a while yet.

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Opinion Articles

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

Author: The Fonecast
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Indian mobile phone app aims to thwart sexual assaults

Kurt Achin of voanews.com writes:

In India's burgeoning economy, more and more women are going to work in offices - exposing them to what can sometimes be dangerous urban conditions. Now, a new technological initiative aims to protect women against sexual assault.

Author: The Fonecast
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Promote your business at Mobile World Congress with The Fonecast

Mark Bridge writes:

Another year, another Mobile World Congress!

It’s something of a cliché to talk about the months flying by, how it seems like yesterday when everyone in Barcelona had a Nokia handset and the dancers on the CBOSS stand were all wearing full-length evening dresses. Yet it’s also true. Except for that part about the dancers, anyway.

Here at TheFonecast.com we’ve had a busy 12 months that have seen us talking to more and more people, gaining a much larger audience and watching the mobile industry grow dramatically.

Author: The Fonecast
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Will the CES trend for larger screens lead to poorer mobile web sites?

James Rosewell writes:

This year’s CES event in Las Vegas promises to be the biggest yet. There’ll be mobile phones, there’ll be tablets, there’ll be gaming devices, there’ll be sat nav – and there’ll be many other products that now include their own mobile data connection.

When you’ve got mobile data, it’s usually an obvious step to add a browser... and before you know it, consumers are browsing the internet from a device that was never really intended to visit conventional web sites.

Author: The Fonecast
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Carnival of the Mobilists #256

Mark Bridge writes:

Happy New Year and welcome to the travelling circus better known as the Carnival of the Mobilists. If you’re looking for the best mobile-related blog posts from the past couple of weeks, you’ve come to the right place. (If you’re wondering about the name of Beyonce’s baby, you need to try somewhere else).

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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