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Thursday, October 20, 2011

The future for feature phones isn't as bleak as it first appears

Mark Bridge writes:

With Hallowe’en just around the corner, thoughts turn to the departed... and it would be easy to think that the market for feature phones is in the technological graveyard. After all, Sony Ericsson has recently said it’ll be dropping feature phones from its product range in 2012. But perhaps the battle of feature phone vs smartphone isn’t over yet.

In fact, recent research suggests there’s still plenty of fight in the old dog. Rather like the petrol engine and AM radio, the feature phone appears to be holding on much longer than many people had previously expected.

This news comes from what might appear to be an unlikely source: Qualcomm. The wireless technology company, whose chips are found in the majority of Android smartphones, asked comScore to look at usage of the Brew mobile platform. Brew MP is a mobile operating system - and a Qualcomm product - that’s found on a wide range of devices, including feature phones and mass-market smartphones.

comScore’s research suggests that half of the top ten mobile devices in the United States are Brew devices. Put another way, 40% of feature phones in the USA run the Brew platform. It means there are around 65.5 million Brew MP users in America; almost as many as the total number of US smartphone subscribers (estimated at 70 million).

As well as being a popular choice, the Brew MP also seems to encourage smartphone-like usage and features. 69% of Brew users are on post-paid contracts compared with 39% of non-Brew featurephone owners - and 47% of Brew devices have 3G capabilities, compared to 32% of other featurephones. Overall, Brew subscribers are 22% more likely to use the mobile internet, applications or downloadable content compared to non-Brew feature phones.

And it’s not just comScore predicting continuing high volumes in the feature phone segment. According to Strategy Analytics, 61% of worldwide mobile phone sales in 2014 will be non-smartphones.

What does this mean?  Well, I’d say it means the market for feature phones definitely isn’t dead. Instead, it appears that feature phones are evolving. They’re getting smarter... and may even be living longer!

[Qualcomm blog; comScore research (pdf)]

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Opinion Articles

4G doesn't come to Three

Mark Bridge writes:

Earlier today, Three.co.uk published a blog post headlined “4G comes to Three”. But it hasn’t.

I spent most of this morning here at Mobile World Congress muttering about the blog before returning to it this afternoon. And suddenly it’s changed.

The blog post remains. The headline is completely different. Now we’re told “Three to launch leading edge 3G service”.

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How far does it go, mate?

Geoff Varrall of RTT writes:

About 15,000 years ago some indigenous Northern Australians decided that they needed a more efficient way of talking to each other than just shouting a lot.

And blowing into a long cylindrical tube proved to be just what was needed and seriously useful fun – the dawn of the didgeridoo.

Trumpets and bagpipes were invented at about the same time. The ancient Greeks used the trumpet in battlefield communication to devastating effect.

The way you can tell that your didgeridoo is better than everyone else’s didgeridoo is to blow into it and see how far the sound goes.

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Last week at The Fonecast: 20th February 2012

Mark Bridge writes:

Any sufficiently advanced technology is indistinguishable from magic. So said Sir Arthur C Clarke.

Last week’s magic was supplied by imaging company Scalado, which announced a new product called ‘Remove’. The clue’s in the name: it can automatically remove unwanted people from photos taken on a mobile phone. Expect to see it on a handset near you before too long.

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Last week at The Fonecast: 13th February 2012

Mark Bridge writes:

It’s not been a good week for Nokia staff, with 4000 of them likely to lose their jobs from factories in Finland, Hungary and Mexico. The company says it’s moving device assembly to Asia, where it’ll be closer to component manufacturers. The three scaled-down factories will remain open with a new focus on smartphone customisation.

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Could a new legal framework for FRAND principles end the mobile patent wars in 2013?

Mark Bridge writes:

I’m not the first person to point out that mobile phone patent battles are raging all around us. They’ve been going on for years.

However, the topic of FRAND patents - those designated as ‘industry standards’ and therefore required to be licensed on Fair, Reasonable And Non-Discriminatory terms - has become an increasingly newsworthy topic.

In the last couple of weeks we’ve reported on an EC investigation into Samsung’s licensing of mobile patents and a Motorola/Apple legal battle that involves FRAND licensing.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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