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Monday, January 17, 2011

Chinese state television moves into mobile advertising

The mobile division of China Central Television says it’s “open for business” to potential advertisers. It’s partnered with mobile advertising provider 3rd Space to offer banner and video ads on its WAP portal and iPhone & Android apps.

China Central Television (CCTV) is the national TV station of the People’s Republic of China. It also runs a multi-media broadcasting platform that includes movies, newspapers and the internet – and has ambitions to become a global media network.

CCTV already attracts over 10 million unique visitors per day to its mobile internet portal and has seen over 3 million downloads of its iPhone app. The country’s Ministry of Information has forecast that over 150 million smartphones will be sold in China during 2011.

Warwick Hill, CEO of 3rd Space, said “With over 850 million mobile phone users in China, our agreement with CCTV positions 3rd Space as a leading company in the mobile advertising industry in China. We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China’s growing digital economy.”

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Opinion Articles

The two-tier mobile internet: a different perspective

Mark Bridge writes:

If I start talking about a ‘tiered internet’ with a differing quality of service depending on the amount a customer pays, you’d probably start thinking about the topic of net neutrality. Yet Orange has plans to treat some of its mobile web traffic differently... and it’s being seen by many as a positive step.

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Last week at The Fonecast: 23rd January 2012

Mark Bridge writes:

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It's the wrong song

Mark Bridge writes:

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So sang Ella Fitzgerald, Bananarama and the Fun Boy Three - although sadly not on the same recording. But that message is no longer being followed by many companies. Instead, the new mantra seems to be the other way round. And I think that’s a good thing.

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Carnival of the Mobilists #257

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Last week at The Fonecast: 16th January 2012

Mark Bridge writes:

So that’s CES week over. This year’s show seemed particularly US-centric, given the amount of 4G LTE mobile technology kicking about. Not that the UK isn’t making its own 4G plans; far from it. But let’s start at the beginning...

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