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Monday, April 11, 2011

Half of all tablet device sales will be Apple iPads for the next three years

A new report from Gartner says the Apple iOS will dominate table device sales until 2015 - and will account for more than half of annual tablet sales for the next three years.

69% of tablets sold this year are expected to have the Apple iOS, dropping to 47% in 2015. Meanwhile the Google Android OS is forecast to almost double its share of the media tablet market from 20% in 2011 to 39% in 2015.

Carolina Milanesi, research vice president at Gartner, said “Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem. Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”

Worldwide sales of media tablets to end-users by OS (thousands of units)

OS

2010

2011

2012

2015

Apple iOS

  14,766

  47,964

   68,670

  138,497

Market share (%)

83.9

68.7

63.5

47.1

Android

2,502

13,898

26,382

113,457

Market Share (%)

14.2

19.9

24.4

38.6

MeeGo

107

788

1,271

3,057

Market share (%)

0.6

1.1

1.2

1.0

webOS

0

2,796

4,245

8,886

Market share (%)

0.0

4.0

3.9

3.0

PlayBook QNX

0

3,901

7,134

29,496

Market share (%)

0.0

5.6

6.6

10.0

Other Operating Systems

234

432

510

700

Market share (%)

1.3

0.6

0.5

0.2

Total Market

17,610

   69,780

   108,211

   294,093

Source: Gartner (April 2011)

Gartner has defined a ‘media tablet’ as a device whose primary focus is the consumption of media. It’s based on a touch-screen display with a diagonal dimension that is over 5 inches and is designed for handheld use (i.e. screen size up to around 15 inches). The media tablet runs a ‘lightweight’ OS such as Android/ iOS or a subset of a fully-featured OS such as Windows.

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Opinion Articles

The two-tier mobile internet: a different perspective

Mark Bridge writes:

If I start talking about a ‘tiered internet’ with a differing quality of service depending on the amount a customer pays, you’d probably start thinking about the topic of net neutrality. Yet Orange has plans to treat some of its mobile web traffic differently... and it’s being seen by many as a positive step.

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Last week at The Fonecast: 23rd January 2012

Mark Bridge writes:

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It's the wrong song

Mark Bridge writes:

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Carnival of the Mobilists #257

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Last week at The Fonecast: 16th January 2012

Mark Bridge writes:

So that’s CES week over. This year’s show seemed particularly US-centric, given the amount of 4G LTE mobile technology kicking about. Not that the UK isn’t making its own 4G plans; far from it. But let’s start at the beginning...

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