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Monday, November 7, 2011

IBM says online mobile retail traffic has doubled since last year

IBMFigures in the latest IBM Coremetrics Benchmark suggest that record numbers of US consumers will shift their online Christmas shopping from PCs to mobile devices. Last October, 4.2% of people used a mobile device to visit a retailer’s site - but that figure had more than doubled to almost 11% this year. Similarly, mobile sales reached 9.6% in October 2011, up from 3.4% in October 2010.

Overall, the influence of mobile devices is expected to cause online holiday shopping in November to grow by 12% to 15% compared with November 2010.

John Squire, Director of Product Management for the Enterprise Marketing Management Group at IBM Industry Solutions, said “This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal. In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more.”

The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading US retailers.

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Opinion Articles

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

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Indian mobile phone app aims to thwart sexual assaults

Kurt Achin of voanews.com writes:

In India's burgeoning economy, more and more women are going to work in offices - exposing them to what can sometimes be dangerous urban conditions. Now, a new technological initiative aims to protect women against sexual assault.

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Promote your business at Mobile World Congress with The Fonecast

Mark Bridge writes:

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It’s something of a cliché to talk about the months flying by, how it seems like yesterday when everyone in Barcelona had a Nokia handset and the dancers on the CBOSS stand were all wearing full-length evening dresses. Yet it’s also true. Except for that part about the dancers, anyway.

Here at TheFonecast.com we’ve had a busy 12 months that have seen us talking to more and more people, gaining a much larger audience and watching the mobile industry grow dramatically.

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Will the CES trend for larger screens lead to poorer mobile web sites?

James Rosewell writes:

This year’s CES event in Las Vegas promises to be the biggest yet. There’ll be mobile phones, there’ll be tablets, there’ll be gaming devices, there’ll be sat nav – and there’ll be many other products that now include their own mobile data connection.

When you’ve got mobile data, it’s usually an obvious step to add a browser... and before you know it, consumers are browsing the internet from a device that was never really intended to visit conventional web sites.

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Carnival of the Mobilists #256

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