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Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
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Opinion Articles

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

Author: The Fonecast
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Indian mobile phone app aims to thwart sexual assaults

Kurt Achin of voanews.com writes:

In India's burgeoning economy, more and more women are going to work in offices - exposing them to what can sometimes be dangerous urban conditions. Now, a new technological initiative aims to protect women against sexual assault.

Author: The Fonecast
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Promote your business at Mobile World Congress with The Fonecast

Mark Bridge writes:

Another year, another Mobile World Congress!

It’s something of a cliché to talk about the months flying by, how it seems like yesterday when everyone in Barcelona had a Nokia handset and the dancers on the CBOSS stand were all wearing full-length evening dresses. Yet it’s also true. Except for that part about the dancers, anyway.

Here at TheFonecast.com we’ve had a busy 12 months that have seen us talking to more and more people, gaining a much larger audience and watching the mobile industry grow dramatically.

Author: The Fonecast
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Will the CES trend for larger screens lead to poorer mobile web sites?

James Rosewell writes:

This year’s CES event in Las Vegas promises to be the biggest yet. There’ll be mobile phones, there’ll be tablets, there’ll be gaming devices, there’ll be sat nav – and there’ll be many other products that now include their own mobile data connection.

When you’ve got mobile data, it’s usually an obvious step to add a browser... and before you know it, consumers are browsing the internet from a device that was never really intended to visit conventional web sites.

Author: The Fonecast
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Carnival of the Mobilists #256

Mark Bridge writes:

Happy New Year and welcome to the travelling circus better known as the Carnival of the Mobilists. If you’re looking for the best mobile-related blog posts from the past couple of weeks, you’ve come to the right place. (If you’re wondering about the name of Beyonce’s baby, you need to try somewhere else).

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
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