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Friday, August 17, 2012

Intel, HP and Apple commended for tackling 'conflict minerals'

A number of major consumer electronics companies are leading the way in rejecting the use of ‘conflict minerals’ that are mined illegally and traded illicitly, according to a new report. Mobile phones and many other electronics products use gold, tin, tantalum and tungsten; minerals that may have been mined in eastern Congo by unwilling communities and then smuggled out of the country to fund the ongoing conflict.

The Enough Project, a US-based group working to end genocide and crimes against humanity, has now published a report that assesses consumer electronics companies on their progress toward responsible and conflict-free supply chains. It comes two years after a new law in the USA required companies to ensure any raw materials they used weren’t linked to the Congo conflict.

The report found that Intel, HP, Motorola Solutions and Apple had established conflict minerals programs that paved the way for the rest of the industry, while six other companies - SanDisk, Philips, Sony, Panasonic, RIM and AMD - had significantly improved their conflict-free efforts. A number of other major manufacturers were commended as well.

Sasha Lezhnev, co-author of the report and Senior Policy Analyst at the Enough Project, said “HP and Intel have gone above and beyond the call of duty on conflict minerals. It is now time to level the playing field for all companies, and the Securities and Exchange Commission has a key role to play in its upcoming vote on the rules for the conflict minerals law on August 22. The SEC should ensure that retailers and all firms that use the minerals are covered by the rules and that there is not a long phase-in period. Otherwise, the Intels and HPs will be left unfairly holding the bag for a problem that belongs to thousands of companies that have been turning a blind eye to this problem for years.”

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[Full report (pdf)]

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Opinion Articles

Mobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

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Last week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

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My phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

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Farmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

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Mobile marketing in 2012: ten predictions for the year from 2ergo

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

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