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Tuesday, February 25, 2014

Cellebrite adds mobile malware diagnostics to its in-store fault detection service

Cellebrite, which is best to mobile phone retailers for its smartphone content transfer and fault diagnosis tool, is now adding new diagnostic tools to help identify and eradicate mobile malware.

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It’s partnering with security specialist Webroot to integrate Webroot’s Mobile App Reputation Service and URL Classification Service, which has a database that contains millions of mobile application and website anti-malware signatures.

As a result, mobile retailers will be able to identify and deal with security threats and performance problems on a customer’s mobile device. In addition, they’ll also be able to leverage Cellebrite’s experience when detecting and correcting hardware faults and operating system malfunctions.

Amir Lehr, vice president of Cellular Products and Business Development at Cellebrite, said “Malware detection, removal and resolution are vital components to an effective mobile diagnostics solution. The source of consumers’ complaints about smartphone problems is no longer confined to hardware and software faults, but also increasingly related to applications hurt by malware. Combining our diagnostics with the Webroot solutions makes Cellebrite the first Diagnostics provider to deliver, at the point of sale, immediate access to best in class antimalware technology, focused on this critical application layer, from an industry leader that shares Cellebrite’s commitment to research and continual improvement through innovation.”

General availability is scheduled for Q2 2014.

We talked to Dave Golding of Cellebrite about smartphone fault diagnosis in 2012. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file.

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Opinion Articles

Mobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

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Last week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

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My phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

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Farmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

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Mobile marketing in 2012: ten predictions for the year from 2ergo

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

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