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Friday, June 20, 2014

EE announces WiFi voice calling service, with 4G VoLTE launch planned for next year

EE says it’s planning to allow UK customers to make voice calls over WiFi connections “with a higher quality and greater degree of reliability than unmanaged VoIP services”. Calls will be available via the standard dialler on the customer’s smartphone, with SMS messaging also available.

The new WiFi calling service is due to launch in autumn 2014 on compatible handsets.

In addition, EE will begin a trial of voice calls over 4G data - Voice-over-LTE (VoLTE) - on its 800MHz spectrum later this year. This trial will bring data and voice coverage to part of rural Oxfordshire. A full commercial launch is expected in 2015 when the EE 4G network is able to offer over 90% population coverage.

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Fotis Karonis, Chief Technology Officer at EE, said “Our WiFi calling capability will let customers make calls where they have access to WiFi but not to the mobile network. The customer experience is seamless because it’s the same as making a network call and uses the normal call interface of the handset. This is a major part of our strategy to invest in giving customers the ability to make a call wherever they are, and we’re confident that this service can make a big difference to people in homes and large offices across the country, especially in the most rural areas, that don’t have mobile coverage.”

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Opinion Articles

Mobile optimised websites v native applications for mobile devices

James Rosewell writes:

51Degrees.mobi's figures show 10 per cent of web traffic in the UK originates from mobile devices. In India this figure rises to over 90 per cent. With global mobile internet usage expected to grow from 14 million at the end of 2010 to 788 million by the end of 2015, every business needs a strategy for mobile connectivity.

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Last week at The Fonecast: 5th December 2011

Mark Bridge writes:

Season of goodwill?  Not in the mobile phone industry.

Orange UK is putting its prices up next month. It says the 4.34% rise is less than inflation, so you might think customers would be pleased. You’d be wrong. Also unhappy are many people who’ve discovered Carrier IQ software embedded on their phones. Fortunately for the UK mobile industry, most of those people seem to be in the United States. And there was unhappiness in Egypt as Twitter’s acquisition of privacy and security company Whisper Systems saw Whisper’s mobile encryption applications taken (temporarily) offline.

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My phone isn't spying on me... and yours probably isn't, either

Mark Bridge writes:

“Mobile operators track who you call. In other news, banks know how much money is in your account and utility companies know where you live.”

At the end of a week in which so-called ‘spyware’ on mobile phones had been creating headlines, this tweet from Benedict Evans offered an alternative perspective.

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Farmers want QR cows, infrared sheep and mobile-controlled sheepdogs

Mark Bridge writes:

A brainstorming day run by T-Mobile UK with a dozen farmers, M&C Saatchi Mobile, the National Farmers Union and EBLEX (the organisation for the English beef and sheep industry) has resulted in some fascinating mobile-focussed solutions. The aim was to raise awareness of the benefits that smartphone technology can bring farmers and other small business owners.

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Mobile marketing in 2012: ten predictions for the year from 2ergo

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

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