Latest Podcast



Featured Articles

Thursday, November 10, 2011

A quarter of consumers have gone online from their phones when high-street shopping

More and more UK shoppers are using their mobile phones to visit web sites when out shopping - and many of them are checking competitors’ prices. That’s the conclusion of the latest eCustomerServiceIndex survey from research company eDigitalResearch and e-retail organisation IMRG.

The eCSI research shows that 24% of consumers used their smartphones to get onto the internet when out shopping, with email (59%), retail websites (50%) and social media sites (48%) the favourite destinations.

62% of people who went online said they’d accessed a mobile retail site while in the store of another retailer. 71% of these people said they were checking to see if they could get a product cheaper elsewhere, 14% were reading customer reviews and 4% were looking for a similar product elsewhere.

40% of these ‘mobile browsers’ went on to make a purchase, with 65% saying this decision was price-driven and 26% being influenced by a special offer.

David J Smith, Chief Marketing & Communications Officer at IMRG, said “The results of this research further reinforce our expectation that this could be the first truly mobile Christmas for retailers. The development of a multichannel strategy is becoming absolutely crucial for consumer engagement, as demonstrated by consumer willingness to shop around at alternative retailers even within another retailer’s store. QR codes are one to watch as, although only 46% know how to use them, they are increasingly becoming a staple in retail marketing. If they are felt to have serious potential by a large retailer, a campaign centred around scanning them to gain access to savings for example could really increase their perceived value to consumers.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Last week at The Fonecast: 28th November 2011

Mark Bridge writes:

The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.

Author: The Fonecast
0 Comments
Article rating: No rating

Shared data tariffs, bill shock, net neutrality and mobile traffic management

Mark Bridge writes:

Today’s mobile phone customers want more and more mobile data, which is stretching network capacity. In addition, many of those consumers would rather not be committed to a limit; they’d rather have a mobile internet tariff that is (or appears to be) unlimited. This puts even more pressure on mobile networks.

Author: The Fonecast
1 Comments
Article rating: No rating

Last week at The Fonecast: 21st November 2011

Mark Bridge writes:

Having read some of last week’s headlines, you might think the UK’s Communication Ombudsman has told mobile phone networks not to describe their data tariffs as ‘unlimited’ unless they really are. However, what’s actually happened is that one of the UK’s communication ombudsmen (ombudspeople?) has asked mobile operators to be clear about any limits, to stop unexpectedly high bills from building up and to tell customers before they exceed any limit. Better than nothing but hardly earth-shattering.

Author: The Fonecast
0 Comments
Article rating: No rating

Top 5 Productivity Apps for Business Owners

Ruben Corbo writes:

As a business owner, you know that being out of the office can cost you customers and productivity. However, in this digital age being out of the office doesn’t mean that you have to be away from your business. By downloading apps specifically for business, you can be productive from anywhere. Here are my top 5 apps for mobile business productivity.

Author: The Fonecast
0 Comments
Article rating: No rating

Enterprise user, you are the weakest link...

Mark Bridge writes:

Any security process is only as strong as the weakest link. That’s something of a truism. And for many organisations, the weak link is most likely to occur when information leaves the office. Which means it’s often caused by the user’s mobile phone or the user themselves.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First5253545557596061Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2025»
MonTueWedThuFriSatSun
242526272812
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive

Terms Of Use | Privacy Statement