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Thursday, November 10, 2011

A quarter of consumers have gone online from their phones when high-street shopping

More and more UK shoppers are using their mobile phones to visit web sites when out shopping - and many of them are checking competitors’ prices. That’s the conclusion of the latest eCustomerServiceIndex survey from research company eDigitalResearch and e-retail organisation IMRG.

The eCSI research shows that 24% of consumers used their smartphones to get onto the internet when out shopping, with email (59%), retail websites (50%) and social media sites (48%) the favourite destinations.

62% of people who went online said they’d accessed a mobile retail site while in the store of another retailer. 71% of these people said they were checking to see if they could get a product cheaper elsewhere, 14% were reading customer reviews and 4% were looking for a similar product elsewhere.

40% of these ‘mobile browsers’ went on to make a purchase, with 65% saying this decision was price-driven and 26% being influenced by a special offer.

David J Smith, Chief Marketing & Communications Officer at IMRG, said “The results of this research further reinforce our expectation that this could be the first truly mobile Christmas for retailers. The development of a multichannel strategy is becoming absolutely crucial for consumer engagement, as demonstrated by consumer willingness to shop around at alternative retailers even within another retailer’s store. QR codes are one to watch as, although only 46% know how to use them, they are increasingly becoming a staple in retail marketing. If they are felt to have serious potential by a large retailer, a campaign centred around scanning them to gain access to savings for example could really increase their perceived value to consumers.”

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Opinion Articles

CES Unveiled at London: the future's looking pretty bright

Mark Bridge writes:

The 2012 International CES is expected to be the world’s largest consumer technology tradeshow. It runs from 10th to the 13th of January in Las Vegas next year and will contain technology from more than 2,700 companies spread over a record-breaking 1.8 million square feet of exhibition space.

Yesterday I saw a preview of what’s expected there – and all without leaving the UK. Instead I headed to a conference centre where the first-ever ‘CES Unveiled at London’ event took place.

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Last week at The Fonecast: 14th November 2011

Mark Bridge writes:

Flash is dead, HTML5 is the future. Okay, the next stage in the evolution of the mobile browser isn’t that clear – but a restructure at Adobe has pretty much marked the end of mobile Flash development.

Author: The Fonecast
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McAfee's top five tips for avoiding malicious mobile apps

Mark Bridge writes:

Mobile security - as I’ve said several times in the last few months - is becoming a hot topic. Although the number of mobile viruses and malicious applications is relatively small when compared with attacks on PCs, it’s on the increase.

Last week we talked to Eddy Willems, Security Evangelist at G Data, about the security risks facing smartphone users... and in the last 12 months we’ve also spoken to David Emm of Kaspersky Lab UK and Craig Heath from Franklin Heath about similar subjects.

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One day, every phone will be smart - and every tablet will be super

Mark Bridge writes:

We’ve previously talked on The Fonecast about ‘superphones’ - a relatively arbitrary description for high-end smartphones. Google described its Nexus One as a superphone when it was launched at the beginning of 2010 - although it’s also what Dr Who’s companion called her upgraded Nokia 3200 in 2005.

Now Strategy Analytics has a definition and a growth forecast.

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Mobile malware: 'criminals are experimenting at the moment'

Mark Bridge writes:

This week’s podcast feature takes a fresh look at security on mobile phones. I’ve been talking to Eddy Willems, Security Evangelist at G Data, about the challenges and solutions facing smartphone users. Both Eddy and his current employer have been active in digital security for a couple of decades, so there’s plenty of experience under their respective belts.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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