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Tuesday, September 11, 2012

Everything Everywhere becomes 'EE' as it launches 4G in the UK

Everything Everywhere, which was given the go-ahead to use its existing 1800MHz spectrum for next-generation mobile services last month, has revealed its 4G plans for the UK. It’s also said it’ll be branding the new service - and the parent company - simply as ‘EE’.

EE logo (September 2012)

Its EE 4G LTE network is being switched on for testing from today and is expected to be available to customers in 16 cities by Christmas 2012, covering a third of the population. 4G services will then continue to be rolled out, reaching 70% of the UK population next year and 98% of the UK population in 2014.

The first cities to receive 4G mobile broadband from EE will be London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow, Hull, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton.

The new EE brand will run alongside Orange and T-Mobile, which will remain for the company’s existing 2G and 3G services, although retail shops will be rebranded as EE. Mobile phones from both networks will also start to show ‘EE’ as the chosen network rather than ‘Orange’ or ‘T-Mobile’.

Olaf Swantee, CEO of EE, said “Today we launch a new company, a new network and a new brand for Britain. Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better. We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years. And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”

4G tariffs from EE will be announced in the next few weeks, with devices including the Samsung Galaxy SIII LTE, the Nokia Lumia 920, the Nokia Lumia 820, the HTC One XL, the Huawei Ascend P1 LTE, the Huawei E589 Mobile WiFi unit and the Huawei E392 Mobile Broadband dongle.

The company is also launching a fibre broadband service to homes and businesses.

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Opinion Articles

Last week at The Fonecast: 28th November 2011

Mark Bridge writes:

The really big news last week wasn’t good: 17,000 jobs worldwide are being lost at Nokia Siemens Networks (which, incidentally, is a separate company from both Nokia and Siemens). That’s not far short of a quarter of the total workforce. The company is going to focus on mobile network infrastructure and services, with a particular emphasis on mobile broadband, and is likely to sell off other parts of the business.

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Mark Bridge writes:

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Last week at The Fonecast: 21st November 2011

Mark Bridge writes:

Having read some of last week’s headlines, you might think the UK’s Communication Ombudsman has told mobile phone networks not to describe their data tariffs as ‘unlimited’ unless they really are. However, what’s actually happened is that one of the UK’s communication ombudsmen (ombudspeople?) has asked mobile operators to be clear about any limits, to stop unexpectedly high bills from building up and to tell customers before they exceed any limit. Better than nothing but hardly earth-shattering.

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Top 5 Productivity Apps for Business Owners

Ruben Corbo writes:

As a business owner, you know that being out of the office can cost you customers and productivity. However, in this digital age being out of the office doesn’t mean that you have to be away from your business. By downloading apps specifically for business, you can be productive from anywhere. Here are my top 5 apps for mobile business productivity.

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Enterprise user, you are the weakest link...

Mark Bridge writes:

Any security process is only as strong as the weakest link. That’s something of a truism. And for many organisations, the weak link is most likely to occur when information leaves the office. Which means it’s often caused by the user’s mobile phone or the user themselves.

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