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Monday, October 29, 2012

Customers are moving from computers to mobile devices for web browsing

Research from the International Data Corporation shows that consumers are moving away from using PCs as their default device for internet usage and are favouring mobile technology instead.

In 2015, IDC expects the number of consumers accessing the internet through mobile devices in the USA to exceed PC-based internet use. Western Europe and Japan are thought to be around two years behind this trend.

The number of people accessing the internet in the USA via PCs will fall from 240 million this year to 225 million in 2016, while the number of mobile users will increase from 174 million to 265 million.

Karsten Weide, program vice president for Media & Entertainment at IDC, said “In the consumer world, mobile Internet usage is already beginning to displace PC usage, and the United States is leading this trend. There has been much talk about how the future of the Internet will be mobile first and PC second. In the United States, that future is now. The Great PC Exodus on the Internet is happening because the PC was never truly a consumer product. Many consumers use them because there was no better alternative. Now, with the huge and growing installed base of more user-friendly tablets and smartphones, there are.”

Other PC-based activity is also expected to be affected by mobile usage; IDC believes the share of users accessing social networks on their PCs will drop from 66% in 2012 to 52% in 2016.

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Opinion Articles

What my granny taught me about online shopping

Mark Bridge writes:

When it came to telephones, my granny was an early adopter. She had a landline phone for as long as I can remember - and that’s quite a while when you consider the town only got an automatic telephone exchange two years after I was born. Recent research has now suggested that my granny was also well ahead of the game when it came to consumer behaviour.

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Cortado offers a secure 'cloud desktop' without unnecessary restrictions

Mark Bridge writes:

Security is often a balancing act - and security on mobile devices is no exception. If procedures and processes aren't tough enough, you'll compromise the security of the information you're protecting. But if your security is too tight or if it seems too complicated to an end user, that user is likely to find a way round your security by doing something else instead.

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Last week at The Fonecast: 7th November 2011

Mark Bridge writes:

I’m reminded of a sketch from BBC TV’s ‘The Young Ones’ in 1982. The four horsemen of the apocalypse are waiting around.

“What’s new?”, asks Pestilence. “Microchip technology”, replies one of the others. “That’s quite a new thing, isn’t it?”

Quite new. It’s probably the best description for much of last week’s mobile industry news.

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Mobile technology publication becomes the first NFC-equipped 'smart book'... sort of

Mark Bridge writes:

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Last week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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