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Friday, December 14, 2012

UK mobile internet users are looking for news, sport and official help

Web browser company Opera has been looking at European web site usage in its latest State of the Mobile Web report.

Ignoring international online services such as Facebook and Google, Opera has produced top ten lists of local websites for each country. It’s compiled country-specific details of web traffic by using anonymous and aggregated data from the Opera Mini mobile web browser.

The report shows that ‘News and Entertainment’ is the most popular local website category in Europe. Each of the 35 countries surveyed has a news site in its top ten, with 23 countries having a news site in first place. Croatia and Norway had the most news sites in their top ten - each having eight local news websites - while the UK has six.

Romania and Spain each had sport sites at in the no.1 position on their top ten lists, while Cyprus had five sports sites in its top ten list.

Weather appeared in the top ten list for Austria, Bulgaria, Denmark, Finland and Greece - but not the UK - all have weather sites on their top ten list, while France, Belgium, Italy and Macedonia have women’s portals in their top ten sites.

The top ten list of local sites for the United Kingdom is:

bbc.co.uk
goal.com
dailymail.co.uk
gov.uk
guardian.co.uk
telegraph.co.uk
skysports.com
nhs.uk
mirror.co.uk
thesun.co.uk

Last month, more than 215 million people used the Opera Mini or Opera Mobile browsers; a 92% increase year-on-year. The company’s Opera Mini servers served more than 130 billion pages during November and compressed over 11 petabytes of data.

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