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Monday, January 7, 2013

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Once again, The Fonecast will be covering all the big news and the innovation from MWC in February. We’ll be doing as much recording and reporting as we possibly can, starting with Sunday night’s pre-show product launches.

We’ll then be editing our interviews and turning them into a series of podcasts that explore the major themes affecting the mobile industry in 2013.

This year we’re offering a new way to get companies and brands in front of the people that matter by providing the proven power of radio without the cost.

Sponsor one of our feature-length programmes (or suggest your own specialist subject) and your business will be named several times during that podcast. Each broadcast will include conversations with a handful of key players from a particular industry segment. If you don’t want to participate as an interviewee, we can incorporate a radio-style advertisement instead.

And, of course, audio sponsorship doesn’t just disappear when the show is over. In contrast to a conventional ad, it’ll remain as part of each sponsored podcast.

Alternatively, if you’d prefer to advertise during the event, we can put banner ads on our site at TheFonecast.com during Mobile World Congress and will credit you as sponsor for our product-focussed MWC podcast that week. The podcast will include either a radio-style commercial or a short discussion about your company.

Unlike video, our audio podcasts are very affordable… and there’s no need for the CEO to iron their shirt, either!

It’s an excellent opportunity for smaller brands to guarantee they’ll be associated with the buzz at Mobile World Congress - and for bigger brands to target professionals within the mobile industry.

To learn more, please send an email to info@thefonecast.com or contact one of the team directly.

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Opinion Articles

Last week at The Fonecast: 17th October 2011

Mark Bridge writes:

Apple and Blackberry crumble. There, I’ve said it. Twitter’s favourite joke from the past seven days. The reality wasn’t so funny.

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Samsung Galaxy WiFi is the phone-less smartphone

Mark Bridge writes:

Samsung Electronics has announced the availability of the Galaxy WiFi multimedia device, with the 5-inch version available now and the 3.6-inch version due to arrive next month. Pricing is expected to start from £149.

Author: The Fonecast
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Handset manufacturer seeks mobile developer for mutually-rewarding relationship

Mark Bridge writes:

Call me naive or call me cynical - in either case you won’t be the first - but I was a little surprised to see a strong manufacturer presence at Droidcon UK last week. I’d assumed that manufacturers might be inclined to pick a popular operating system and then just start making devices.

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App developers can still make money from mobile advertising

Mark Bridge writes:

When I was a youngster, evangelists preached the gospel. Not the gospel according to Steve Jobs, Bart Simpson or Oprah Winfrey. The gospel of Jesus the Christ. That was all. That’s what the word meant.

In recent years, the word ‘evangelist’ has evolved to gain a wider meaning. We have Product evangelists. Customer evangelists. Developer evangelists. Technology evangelists. Even Word of Mouth evangelists (which sounds rather like being an ‘evangelism evangelist’, I reckon). Anyway, I’m sure you get the picture.

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iPhone 4S dismantled and photographed

Mark Bridge writes:

The Apple iPhone 4S launches in the UK today - but the self-repair chaps at iFixit.com have already acquired one and have disassembled it. Everything seems to be very much as expected, despite suggestions that Siri might provide distractions along the lines of “Number five is alive - no disassemble me!”

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