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Monday, January 7, 2013

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Once again, The Fonecast will be covering all the big news and the innovation from MWC in February. We’ll be doing as much recording and reporting as we possibly can, starting with Sunday night’s pre-show product launches.

We’ll then be editing our interviews and turning them into a series of podcasts that explore the major themes affecting the mobile industry in 2013.

This year we’re offering a new way to get companies and brands in front of the people that matter by providing the proven power of radio without the cost.

Sponsor one of our feature-length programmes (or suggest your own specialist subject) and your business will be named several times during that podcast. Each broadcast will include conversations with a handful of key players from a particular industry segment. If you don’t want to participate as an interviewee, we can incorporate a radio-style advertisement instead.

And, of course, audio sponsorship doesn’t just disappear when the show is over. In contrast to a conventional ad, it’ll remain as part of each sponsored podcast.

Alternatively, if you’d prefer to advertise during the event, we can put banner ads on our site at TheFonecast.com during Mobile World Congress and will credit you as sponsor for our product-focussed MWC podcast that week. The podcast will include either a radio-style commercial or a short discussion about your company.

Unlike video, our audio podcasts are very affordable… and there’s no need for the CEO to iron their shirt, either!

It’s an excellent opportunity for smaller brands to guarantee they’ll be associated with the buzz at Mobile World Congress - and for bigger brands to target professionals within the mobile industry.

To learn more, please send an email to info@thefonecast.com or contact one of the team directly.

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Opinion Articles

Last week at The Fonecast: 10th October 2011

Mark Bridge takes a look back at last week’s mobile industry headlines.

Rest in peace, Steve. The death of Apple co-founder Steven Paul Jobs following several years of illness has seen the kind of public grieving usually reserved for pop stars and princesses. There’s not much I can say that hasn’t already been said; it’s hard to argue with Tim Cook’s statement that “Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”

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India launches 'world's cheapest' tablet

Anjana Pasricha of voanews.com writes:

India hopes that the launch of what is being called “the world’s cheapest tablet computer” will help tens of thousands of low-income students connect to the digital world.

The $45 device with a seven-inch color touchscreen, Wi-Fi connectivity, and two USB ports is meant to bridge the digital divide in a country where only three percent of the population has computers.

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Mobile crime and mobile security at Over The Air

Mark Bridge writes:

Much of Bletchley Park’s history involves code-breaking and intercepting radio messages so - when Over The Air 2011 brought hundreds of mobile developers to the site - it seemed appropriate to explore the subject of mobile phone security.

In particular, there were a couple of sessions on the agenda that caught my eye. Detective Sergeant Andy Williams of the National Mobile Phone Crime Unit started by talking about stolen phones... and asking if mobile applications could help with this problem.

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'Design for All goes Mobile' at Over The Air 2011

Mark Bridge writes:

One of the speakers providing inspiration for the mobile developers at Over The Air 2011 was Denise Stephens, co-founder of Enabled by Design. Her presentation, called ‘Design for All goes Mobile’, explored how good design could help mobile phone users live more independently than they would otherwise be able to.

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The other Apple announcements that shouldn't be ignored

Mark Bridge writes:

Apple’s evangelists will need to wait a little longer for the iPhone 5, it seems. Last night’s announcement of the Apple iPhone 4S by Apple CEO Tim Cook seems to have disappointed many people, although plenty of others had predicted the arrival of this faster and smarter sibling for the iPhone 4.

But that wasn’t the only news from Apple.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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