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Saturday, February 28, 2015

EE reported to be dropping its Orange and T-Mobile tariffs

EE is reported to be discontinuing its Orange and T-Mobile tariffs for new connections and upgrades, according to Mobile News. Although existing customers can continue with their Orange and T-Mobile deals, they’ll now need to move to an EE tariff if they want to upgrade.

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The trade newspaper says EE stopped offering the two brands from 2nd February and has told its indirect sales partners to stop by 2nd March 2015.

It quotes Marc Allera, EE’s Chief Commercial Officer, as saying more than 92% of all the company’s recent connections were on EE tariffs. “It has been something we have discussed for many months now, but we didn’t feel it would be right to push the button on the activity until we had a 90 per cent or more mix of customers opting for EE.”

[Source: Mobile News]

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Opinion Articles

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