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Friday, February 11, 2011

Vodafone brings the internet to your TV

Not content with its efforts to put television on mobile phones, Vodafone has now launched a plug-in keyboard that turns your TV into a mobile phone.

The ‘Webbox’ is aimed at emerging markets rather than the UK, with Vodacom in South Africa preparing to start selling the Webbox next week. It’s a 14cm x 25cm QWERTY keyboard with standard RCA connectors to plug into almost any television. No set-up is required; the Webbox has its own mobile internet connection (GPRS & EDGE) offering SMS, email and the Opera Mini 5.1 web browser along with FM radio, a music player and a photo gallery.

Patrick Chomet, Vodafone’s Group Director of Terminals, said “The Webbox is a simple yet very innovative product. It has the potential to make a powerful difference in the lives of people in emerging markets who have limited access to the internet, but where TV penetration is typically very high. The simplicity of the product is striking – it brings the internet to the TV, be that at home for the family, in schools for education or in small businesses to assist local economic growth.”

Vodacom will sell the Webbox for R749 (around £64) including a free 2GB SD card and a prepaid SIM with R12 of data credit.

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

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Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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