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Monday, July 11, 2011

Dead phone boxes are now ready for saving lives

Mark Bridge writes:

BT telephone boxThe public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they’d like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the fixed-line payphone taken out)… and 1,500 have been adopted so far.

One of the latest innovations for these disused kiosks involves fitting them with defibrillator equipment, thanks to BT’s partnership with the Community Heartbeat Trust. BT is paying for the machines to be fitted in five kiosks across the country. Defibrillation equipment is fitted inside the kiosk in a secure vandal-resistant steel cabinet; the combination lock for the cabinet is available from the emergency services by calling 999.

Using the defibrillator machine requires no training because it provides step-by-step spoken instructions. It even analyses the casualty to determine if they are suffering from cardiac arrest. When necessary, it can deliver a powerful electric shock to restore a normal heartbeat to the sufferer.

Martin Fagan, national secretary of the Community Heartbeat Trust, said “We are immensely grateful to BT for their help in this novel use of a familiar icon, phone boxes are ideal locations for emergency medical equipment because they’re often in the centre of a village. With something as serious as a cardiac arrest, time is of the essence, and unfortunately the emergency services can’t always reach country villages in the recommended five minutes. We hope that many more people will adopt their kiosk and enlist our help to save lives in rural communities.”

Currently 100,000 calls are made each day from public payphones, although the number of calls made from payphones is falling by 25% annually. Almost two-thirds (64%) of UK phone boxes are unprofitable.

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Opinion Articles

Last week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

Author: The Fonecast
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Mark Bridge writes:

I’m glad I don't work for Facebook. One minute everyone loves you, the next minute they hate you. Multiply that by the 500 million people now using Facebook every day and I’d be pretty insecure.

Author: The Fonecast
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Not all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

Author: The Fonecast
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Geography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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