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Thursday, November 27, 2014

ASA upholds complaint about 'unlimited' 4G data on Lycamobile web site

The Advertising Standards Authority has upheld complaints about a promotional message from UK virtual network Lycamobile.

A link on Lycamobile’s web site referred to “Unlimited Data, now with 4G”, while an advertisement on the site said “£15 per month ... unlimited data now with 4G”.

When the ASA contacted Lycamobile, the network admitted that it downgraded data speeds from 4G to 2G after ‘excessive use’, although it said very few customers would ever use that amount of data in a month.

In its response, the ASA noted that ‘unlimited’ was a strong claim and that consumers were likely to expect no more than moderate restrictions on this type of service. As customers could have their speeds significantly reduced by Lycamobile’s data management policy, it considered this restriction was not moderate and that the claim ‘unlimited data’ was misleading for the 4G service.

Lycamobile has now amended its website to show an offer of ‘4G data up to 5GB’.

[ASA adjudication]

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Categories: Networks and operators, NewsNumber of views: 24813

Tags: advertising uk mvno legal lycamobile

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Opinion Articles

Carnival of the Mobilists #252

Mark Bridge writes:

This month’s Carnival of the Mobilists is now online over at wapreview.com. It collects the month’s best mobile blogging and is hosted on a different mobile-related site every time it appears.

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This week at The Fonecast: 11th September 2011

Mark Bridge writes:

Welcome to this week's news summary from The Fonecast. Sorry it's late but I have a reasonably good excuse. On Friday I was in central London to meet Hans Eriksson of Bambuser. He was about to stream his life online for 24 hours, relying on social networking to find him off-beat attractions. You'll find our conversation on TheFonecast.com – and the results are at bambuserchallenge.tumblr.com

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The Bambuser Challenge proves there's more to mobile video than a few short clips

Mark Bridge writes:

At 12 noon today, Hans Eriksson of Bambuser will end his 24-hour non-stop mobile broadcasting challenge.

He’s been in London with an iPhone and a seemingly endless supply of batteries, enjoying off-beat destinations at the direction of his online audience.

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Looxcie 2 wearable video camera review

Mark Bridge writes:

Every so often I see a piece of mobile technology that I really want to get my hands on. Most recently, that’s been the Looxcie 2 – which is probably best described as a wearable camcorder.

Now, that in itself is nothing new – it’s possible to buy a set of sunglasses with a built-in mini video camera or even a small digital camera that fits to your cycle helmet – but this has two distinct tricks up its sleeve.

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Interview with Neal Fullman, CEO of Get Taxi

Mark Bridge writes:

Get Taxi promises ‘a simpler, faster way to order taxis from your mobile phone’. But there’s much more to this ambitious company than its free mobile app. I spoke to Neal Fullman, the company’s CEO, to find out more.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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