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Friday, July 29, 2011

Burnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world’s largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

Burnside Telecom telephoneThis UK-based designer and manufacturer produces a variety of mobile devices, from office-style ‘desktop mobile phones’ to the type of rugged outdoor telephone used at railway crossings.

“I guess the strapline for our business today is we provide landline alternatives”, managing director Colin Aitken told me. “The company’s ten years old this year. The founders - David Robson, Nigel Slater - are two very experienced engineers. Their vision for the business ten years ago was really to look at some new markets where mobile was starting to become an option. It led them through a series of product developments to where we are today in delivering fixed mobile phones and fixed cellular terminals.”

Those products are now available in a broad range of industry sectors, Colin explained.

“We have products that are installed in large retail organisations to replace landline solutions. We have products sold into emergency companies where they need to have tough fixed phones installed in places they can’t lead landlines - and a series of new products targeted to the telecare market, where you’ve got a lot of elderly residents that would love to have a telephone in their home but unfortunately the expense of leading a landline to it is often prohibitive.”

As well as providing mobile phones that connect to conventional mobile phone networks, Colin revealed the company’s products are increasingly being used on private mobile networks. These offer all the advantages of a traditional PBX system but without the need for cabling, making them perfect for large sites and for organisations that want to avoid disrupting their operations.

You can listen to the full interview with Colin Aitken about Burnside Telecom’s activities and plans on our website audio player, via iTunes or by downloading the MP3 file.
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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

Author: The Fonecast
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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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