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Thursday, January 9, 2014

The Apple iPhone first appeared seven years ago

Mark Bridge writes:

In a way, it’s hard to believe that the first Apple iPhone wasn’t seen in public until this day seven years ago. It - and the trend towards one-piece smartphones with hardly any buttons - seems to have been with us for much longer.

Yet it was 9th January 2007 when Apple CEO Steve Jobs walked on stage at at the Macworld Conference in San Francisco and announced “Today, Apple is going to reinvent the phone”. The USA then had to wait until June for the phone to go on sale, selling a million units in 74 days. UK sales begin in November 2007, with the phone (2 megapixel camera, 3.5-inch display and a maximum 8GB of memory) costing £269 on an O2 contract.

But the iPhone wasn’t Apple’s first move into mobile communications. In 2005 the Motorola ROKR E1 had gone on sale. Although it didn’t bear the Apple name, it had been produced in partnership with Apple, was capable of linking with iTunes on a PC and had music controls that were familiar to anyone with an Apple iPod. Unfortunately, the relatively small memory and lack of features when compared to dedicated MP3 players meant the E1 didn’t sell as well as expected.

In fact, the Apple iPhone wasn’t even the world’s first smartphone with a full-length touch-controlled screen. Many would suggest that honour went to the LG Prada KE850, which was announced a week after the iPhone and went on sale in May 2007... while others would point to the stylus-operated IBM Simon from 1993.

However, it’s the success of iPhone that’s changed the way millions of people think about technology. And with $10 billion spent on downloadable apps in the Apple App Store last year, the iPhone is clearly here to stay. For a while, at least.

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1 comments on article "The Apple iPhone first appeared seven years ago"

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Ashley James

1/10/2014 3:21 PM

Apple has gone from an innovative company, to an ordinary company. The companies primary focus seems to be "how to sue Samsung" This is also reflected in margins

http://bit.ly/AppleRevenueBreakDown

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Opinion Articles

UK riots hit the mobile industry

Mark Bridge writes:

Having just returned from a week's holiday in a part of the country where mobile coverage was surprisingly sparse, it struck me how much mobile phones were linked to the recent English riots and looting.

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Rhona Cashman from OtterBox explains the secrets of mobile phone cases

Mark Bridge writes:

A mobile phone case is often seen simply as a revenue opportunity for retailers. But, as you might expect, there's a lot more to this type of accessory than first meets the eye.

I started this week's podcast feature by asking Rhona Cashman from protective case manufacturer OtterBox why mobile phone dealers should be discerning about the cases they sell.

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Steve Ballmer and Rupert Murdoch - both troubled by their one-percent businesses

Mark Bridge writes:

Last month, News Corporation's Rupert Murdoch said the News of the World had accounted for just 1% of his global business. It's a figure that put the overall size of News Corp into perspective.

This week, some analysis of Microsoft's financial results seems to suggest Windows Phone is only generating a similarly small percentage for its parent.

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Google claims 'hostile campaign' against Android by Microsoft and Apple

Mark Bridge writes:

David Drummond, Google's Senior Vice President and Chief Legal Officer, has just written a blog post that describes an 'anti-competitive strategy' against Android by companies including Apple, Microsoft and Oracle. Entitled "When patents attack Android", it points out that more than 550,000 Android devices are now activated every day... and says this has resulted in "a hostile, organized campaign against Android".

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I'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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