Latest Podcast



Featured Articles

Tuesday, December 27, 2011

Mobile ads will account for over 15 per cent of online advertising spending by 2016

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion (£14.3 billion) in 2016, which is the equivalent of growing by 37% each year. This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

According to the report, a boom in mobile advertising is on its way. Longer-established digital companies are now competing with mobile OS providers, while Facebook is also on the verge of establishing its presence in mobile advertising.

Rickard Andersson, Telecom Analyst at Berg Insight, said “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular.”

[Report brochure (pdf)]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 9304

Tags: advertising research sms internet marketing

1 comments on article "Mobile ads will account for over 15 per cent of online advertising spending by 2016"

0
0
Avatar image

dany

12/28/2011 6:20 PM

Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and
on-the-go, but also to purchase.(www.txtimpact.com/mobile_web.asp)

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

This week at The Fonecast: 30th July 2011

Mark Bridge writes:

Those quarterly figures keep coming. In our Wednesday podcast we talked about Apple and Nokia – and since then we’ve heard from Everything Everywhere, LG, Motorola, Samsung (with its multi-million selling Galaxy S II), Telefonica and Virgin Media. Each had something positive to stay, although some were more convincing than others.

Author: The Fonecast
0 Comments
Article rating: No rating

Burnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world's largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

This UK-based designer and manufacturer produces a variety of mobile devices, from office-style 'desktop mobile phones' to the type of rugged outdoor telephone used at railway crossings.

Author: The Fonecast
0 Comments
Article rating: No rating

New study finds no increased cancer risk for children using mobile phones

Mark Bridge writes:

We have a new "mobile phone cancer" report to read - but, despite the headline, it offers no concrete reassurance or firm proof.

The main problem, as we've said on many occasions, is that proving 'absolute safety' is nigh-on impossible... particularly when the technology and the usage patterns keep changing.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcasts from The Fonecast: the best-kept secret of the UK mobile phone industry

Welcome to The Fonecast. We reckon we're the UK mobile phone industry's best-kept secret.

If this is the first time you’ve heard of us, we're podcasters and news reporters. Every Wednesday we produce a podcast - an online radio show - that brings you up to speed with everything that's been happening in the mobile business. And every Friday we take a closer look at a specific news story, a company, a product or a mobile trend.

Author: The Fonecast
0 Comments
Article rating: No rating

This week at The Fonecast: 23rd July 2011

Mark Bridge writes:

We've had a week packed with financial figures. Microsoft, Vodafone and Qualcomm were all relatively upbeat with their quarterly results. A 'thrilled' Apple shipped over 20 million iPhones in yet another record quarter, while Nokia shipped less than 17 million smartphones (and almost 72 million other mobile phones) in its 'disappointing' quarter.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First6465666769717273Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2025»
MonTueWedThuFriSatSun
242526272812
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive

Terms Of Use | Privacy Statement