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Wednesday, January 4, 2012

Mobile coupon redemption rates expected to be 8 times better than paper coupons

A new report from Juniper Research expects the redemption rate of mobile coupons to average at over 8% by 2016. That’s an eight-fold increase over the best paper coupons campaigns. It means there’ll be over 600 million regular mobile coupon users worldwide in four years’ time, with the total redemption value expected to exceed $43 billion (£27.5 billion) by 2016.

The report notes that a mobile coupon can bridge the divide between online and physical retailing, offering opportunities for high-street shops that have lost out to online retailers. However, it also warns that experimentation by coupon issuers and users could see redemption rates decrease slightly before a steady rise begins.

David Snow, the author of the Juniper Research report, said “As with all new mass markets there is an initial ‘shakeout’ period. North America and Western Europe are at this stage now. For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best - so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base.”

[Mobile Coupons report; whitepaper]

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Categories: Retailing, NewsNumber of views: 4576

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1 comments on article "Mobile coupon redemption rates expected to be 8 times better than paper coupons"

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Yebhi Coupons

2/27/2012 9:16 AM

We have a less process to use mobile coupons than the paper coupons. Just we login into the site and drag it. We save money by using mobile coupons and paper coupons. I think we have advanced features in the future.

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Opinion Articles

This week at The Fonecast: 9th July 2011

Mark Bridge writes:

Roaming charges are back in the news this week. Not the latest round of price cuts (or, to be technically correct, lower price caps) but the European Commission's plans for the future. As well as continuing the downward pricing trend for a few more years, Neelie Kroes also wants wholesale interconnection at capped rates and the option of a separate 'roaming contract' when you travel abroad.

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When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

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Mark Bridge writes:

Recycling an unwanted mobile phone makes sense. It's good for the environment and it generates cash as well.

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But what happens when people in those developing countries need to recycle their phones?

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Mark Bridge writes:

Recently Pizza Express introduced a new iPhone application that lets customers book a restaurant table and pay their bill. The app was developed by 2ergo, a UK company based in Manchester.

Last week I spoke to Colin McCaffery, Product and Technology Director at 2ergo, to find out how difficult it was to get the app and the restaurant's own technology working together.

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Anonymous opinions about technology are all over the web... and they're not always pleasant. PC versus Mac. Apple versus Android. WiMAX vs LTE. Even a relatively light-hearted rant can be misinterpreted. Still, if some unknown voice is trying to irritate you, you just ignore them - right?

Wrong. Not if you're Research In Motion.

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