Latest Podcast



Featured Articles

Thursday, July 10, 2014

ASA says Three UK 'free 0800 calls' advertising wasn't clear enough

The UK’s Advertising Standards Authority has ruled that a TV advertisement for Three didn’t explain the network’s free calls policy clearly enough.

A voice on the TV ad said “At Three, we’ve made 0800 numbers free” and “All 0800 numbers are free on our 24 month plans”. However, an on-screen message added “All 0800 calls free on new Three plans.”

A total of eleven people challenged the claim “we’ve made 0800 numbers free” because this only applied to new customers or new 24-month contracts.

Hutchison 3G UK, which runs the Three network, said the text was displayed in a large font as the first on-screen message, making it unambiguous.

The ASA disagreed, describing the ad’s contents as “three differing messages”. It described the ad as containing “ambiguous and contradictory messages which did not make clear the extent of the commitment consumers must make”.

As a result, it ruled that the ad breached rules on misleading advertising, qualification and ‘free’ claims.

From the end of June next year, all UK mobile phone networks will be required to provide free calls to numbers beginning 080.

[ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 14507

Tags: advertising uk legal three tariff

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

The days of our Twitter obsession may be numbered

Mark Bridge writes:

It's been a headline-grabbing couple of weeks for micro-blogging site Twitter. First it picks up London-based TweetDeck for what was probably around $40 million - and then it's built into the next version of Apple's iPhone and iPad operating system. From this autumn you'll be able to tweet from within the camera app, the web browser, the contact application and even YouTube on your iOS5 device.

Author: The Fonecast
0 Comments
Article rating: No rating

Taiwan tech firms challenge iPad with locally designed products

Ralph Jennings of voanews.com writes:

Taiwan's massive high-tech industry has long been synonymous with building gadgets cheaply for foreign companies. But at the country's annual technology convention, locally designed tablet computers are hoping to change that image by challenging Apple's wildly popular iPad.

After decades of making PCs at a discount for more well-known foreign companies, Taiwan firms are using their manufacturing experience to design their own machines.

Author: The Fonecast
0 Comments
Article rating: No rating

This week at The Fonecast: 4th June 2011

Mark Bridge writes:

I'll start with a personal comment. One of my friends has described my music taste as eclectic - and he didn't mean that in a good way. It probably explains why I've been sitting at my desk singing "melty head" to the tune of Lady Gaga's "Poker Face".

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile phone radiation, cancer and the IARC

Mark Bridge writes:

On Tuesday this week the International Agency for Research on Cancer - part of the World Health Organisation - classified radiofrequency electromagnetic fields as possibly carcinogenic to humans.

Author: The Fonecast
1 Comments
Article rating: No rating

Carnival of the Mobilists 249

Mark Bridge writes:

This month's Carnival of the Mobilists is now online. It collects the best mobile blogging for the previous month and is hosted on a different mobile-related site every month.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First7071727375777879Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement