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Thursday, April 22, 2010

The iPhone and its data are still uneasy bedfellows

Mark Bridge writes:

Being an optimistic cynic isn’t easy. But, hey, I do my best.

Which is why I smiled benignly when I heard this week that WiFi provider The Cloud was offering a free app to O2 iPhone users. It's a simple tool called FastConnect and it'll make it easy for those O2 customers to find free WiFi access via hotspots powered by (you guessed it!) The Cloud.

FastConnect's features include a directory and automatic connection to all The Cloud's WiFi hotspots.

Lovely.

Except... hang on a mo... O2 UK iPhone customers already get free WiFi from The Cloud. And the iPhone is famously easy to use. So why has The Cloud bothered to create this app?

Here's what Steve Nicholson, The Cloud's CEO, has to say.

“We strongly suspect only a fraction of O2 iPhone customers are aware of this free service and would consequently encourage them to download the app from the app store to get quick and free access to our network.”

A-ha. So most of O2's iPhone users – either through accident or design – don't care about their free WiFi. Yet they're still going online. And that means they're probably hammering O2's data service. Not a good thing, as O2 has already admitted.

Which brings me to today's puzzle. Now, you might think that each O2 customer who didn't use free WiFi was good news for The Cloud. Unused capacity is money saved, right?  Which would mean The Cloud had little incentive to encourage uptake of the free offer. Yet here's 'WiFi made simple', with CEO Steve promoting WiFi as “the only solution in delivering an acceptable service” for mobile video and even daring to knock his mobile network mates by suggesting “that traditional cellular networks will struggle to deliver acceptable quality”.

So... whose idea was this app?  O2, I'm just asking...

 

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Opinion Articles

This week at The Fonecast: 14th May 2011

Mark Bridge writes:

There's one tech story that’s dominated the week’s news: Microsoft buying Skype. "Why?" and "Really?" appear to be the top questions; we'll do our best to answer them and provide some more insight in Wednesday's podcast.

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Android and GetJar admit that app stores aren't working

Mark Bridge writes:

The Apple App Store runs in a similar way to many high-street shops. It decides what it'll sell. It decides what it won't sell. It has special offers. It has free gifts. It promotes certain products above others.

Author: The Fonecast
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US launches cell phone emergency alert system

Peter Fedynsky of voanews.com writes:

The United States is introducing a new public alert system that will deliver warnings to mobile phones in the event of emergency. The system is first being rolled out in New York and Washington and will operate nationwide by April 2012.

Author: The Fonecast
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BBC Apprentice shows us what's wrong with Mobile Apps

James Rosewell writes:

Tonight's BBC Apprentice was about building a Mobile Application. Two teams of supposedly bright entrepreneurial talent were tasked with creating a Mobile App in 2 days. The App with the highest number of downloads 24 hours after being launched would win this stage of the competition. App stores didn't include Apple, but did include Nokia, Android and Blackberry.

Author: The Fonecast
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This week at The Fonecast: 7th May 2011

Mark Bridge writes:

It's time for another round-up of the week's mobile industry news.

Two of the recurring themes we've encountered in the last few months are legal action and partnerships. This week's legal story involves a conflict between Huawei and ZTE, while the partnership news sees RIM working with Microsoft. Yes, you may well raise your eyebrows. It seems Nokia-loving Microsoft is also a friend of the BlackBerry.

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