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Tuesday, December 21, 2010

The top 10 UK mobile search terms of 2010

Mobile search provider Mobile Commerce Ltd has published a list of the UK’s top mobile search terms of 2010. It reveals what users are searching for on mobile devices and how mobile search differs from desktop search.

Mobile Commerce currently deals with 40 million mobile searches per month; a threefold increase on last year. ‘Facebook’ was the most-frequently searched term, with www.facebook.com and Facebook.com also in the top ten.

Social networking dominated the top 10, along with email and search providers.

The top 10 mobile search terms of 2010 are:

1. Facebook
2. Google
3. Bebo
4. YouTube
5. www.facebook.com
6. eBay
7. Facebook.com
8. Hotmail
9. Yahoo
10. eBuddy

25 of the top 100 results related to social networking (including 7 different ‘Facebook’ variants) with a further 21 consisting of variations of search and email providers. Information, dating and shopping searches also proved popular. The most searched-for person on mobile was ‘Justin Bieber’, in 38th place.

Steve Page, CEO and founder of Mobile Commerce, said “Many analysts see mobile search as simply the same as PC but with a smaller screen, but that’s just not the case. Our detailed search analysis shows that users search differently on mobile, either using the search box as a shortcut to entering a URL, which is often fiddly on a mobile device, or for ‘I need/want it now’ searches such as lottery results, train times or weather updates - the kind of things people want to know about when they’re on the move.”

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Opinion Articles

Beer o’clock

Beer o’clock

at Mobile World Congress 2014

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

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Last week at The Fonecast: 3rd March 2014

The more things change, the more they stay the same

Mark Bridge writes:

So, that’s another Mobile World Congress in the bag. Yes, it was bigger than ever. Just like last year. Just like the year before, too.

Author: The Fonecast
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IBM, smartphones and a graffiti wall: what's the real message?

Mark Bridge writes:

I was ready to poke fun at IBM for its sponsored graffiti wall at Mobile World Congress this year. Graffiti and IBM don't have a comfortable history, as anyone who remembers the Linux campaign from 2001 will tell you.

Author: The Fonecast
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Last week at The Fonecast: 24th February 2014

Are you ready?

Mark Bridge writes:

Some companies have saved their big announcements for the week of Mobile World Congress. Samsung and Nokia, for example. Others have issued a press release in advance.

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When customer service stops working: a complaint about Vodafone

Iain Graham writes:

Vodafone’s admission last week that ‘some customers’ may have been experiencing issues with mobile services came three weeks late for me. I’ve been having my own ongoing battle with the network since the beginning of the month.

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