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Thursday, August 2, 2012

Security fears are stifling mobile banking adoption in the UK

67% of UK smartphone owners don’t do any banking on their mobile phone, with a further 13% saying they “don’t do very much” mobile banking. That’s one of the findings of a new survey commissioned by outsourcing company Firstsource Solutions and carried out by YouGov.

Over half of all respondents (55%) say they’re afraid their personal bank details will not be kept secure, while 35% are put off by the size of smartphone screens. In addition, 20% struggle with the security checks and 10% are unhappy with mobile banking apps.

Consumers have similar fears when it comes to using smartphones in place of credit or debit cards. 58% said they were unlikely to ‘swipe’ their smartphone to make payments, with 67% worried their bank details would not be secure and 22% not believing the technology will work.

Although younger smartphone owners are more open to the ‘mobile wallet’ - 42% of under-25s said they’d use their smartphone like a credit card to make payments if they were able to - the majority (52%) said they were unlikely to do this, with most of them citing security concerns.

Iain Regan, Global Head of Sales & Marketing at Firstsource Solutions, said “Banks want to make engagement easier and encourage consumers to use banking services more often and the prevalence of smartphones and internet speed improvements should increase the use of mobile banking. However it seems that there are still challenges to the widespread adoption of mobile banking. Customers still have a lack of trust in mobile banking security which banks need to overcome by providing reassurance of security while at the same time making security procedures intuitive and easy to use. This challenge can be overcome, but banks will need to make banking applications more user friendly while at the same time ensuring security. This is quite a challenge that will need banks, software developers, security experts, as well as customer service specialists to collaborate in order to convince their customers to adopt mobile banking services.”

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Opinion Articles

Beer o’clock

Beer o’clock

at Mobile World Congress 2014

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

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Last week at The Fonecast: 3rd March 2014

The more things change, the more they stay the same

Mark Bridge writes:

So, that’s another Mobile World Congress in the bag. Yes, it was bigger than ever. Just like last year. Just like the year before, too.

Author: The Fonecast
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IBM, smartphones and a graffiti wall: what's the real message?

Mark Bridge writes:

I was ready to poke fun at IBM for its sponsored graffiti wall at Mobile World Congress this year. Graffiti and IBM don't have a comfortable history, as anyone who remembers the Linux campaign from 2001 will tell you.

Author: The Fonecast
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Last week at The Fonecast: 24th February 2014

Are you ready?

Mark Bridge writes:

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When customer service stops working: a complaint about Vodafone

Iain Graham writes:

Vodafone’s admission last week that ‘some customers’ may have been experiencing issues with mobile services came three weeks late for me. I’ve been having my own ongoing battle with the network since the beginning of the month.

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