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Thursday, June 16, 2011

Mobile ad revenue expected to double this year

Worldwide mobile advertising revenue is forecast to reach $3.3 billion (around £2 billion) this year, according to new research from Gartner. That’s more than double the $1.6 billion generated in 2010.

Mobile ad revenue is expected to keep growing, reaching $20.6 billion by 2015, with search and maps expected to deliver the highest revenue and video/audio ads seeing the fastest growth.

Stephanie Baghdassarian, research director at Gartner, said “Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns. For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5% of the total advertising budget in 2010 to over 4% in 2015.”

The audience for mobile advertising will increase as the penetration of smartphones and media tablets increases. North America (28% of the global market) and Western Europe (25%) are the regions where mobile advertising budgets will grow most by 2015. However, However, Asia/Pacific and Japan will remain the leading market throughout the forecast period, accounting for almost half of all worldwide mobile advertising this year and 33.6% by 2015.

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Opinion Articles

This week at The Fonecast: 5th March 2011

Mark Bridge writes:

It's hardly worth mentioning the new iPad, is it?  Not because I'm unimpressed – although I'd describe it as more of an upgrade than a brand-new product – but because everyone else has been talking about it so much. And we'll be doing some more talking in Wednesday's podcast, so let’s move on...

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There's nowhere to go with tablet innovation - even Apple seems to agree

Mark Bridge writes:

"Harder, better, faster, stronger". Okay, so it's a lyric from Daft Punk (or Kanye West, if you prefer) but it might as well be the vague design brief for second-generation tablets.

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Cell phones cause increased brain activity

Vidushi Sinha of voanews.com writes:

A new study finds that an hour-long cell phone call causes a spike in biochemical activity in the user's brain. The researchers can't say whether that's a good thing or a bad thing, but the finding has renewed the debate over cell phone safety and raised calls for more health studies.

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SK Telecom: m-health, mobile telematics, HD video calls and much more

Mark Bridge writes:

When I arrived at Mobile World Congress earlier this month, I said I wanted to see a bit of everything. Ground-breaking devices, advanced technology, network innovation... and some original applications as well. What I didn't realise was that I could find all of those in one place, on the SK Telecom stand.

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This week at The Fonecast: 26th February 2011

Mark Bridge writes:

For many people, the week after Mobile World Congress has a flat, post-Christmas, post-holiday feeling.

But not here at The Fonecast. We’ve produced two extra podcasts this week – themed around mobile audio and mobile usability – and there are more interviews from MWC lined up for next week.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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