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Thursday, June 16, 2011

Mobile ad revenue expected to double this year

Worldwide mobile advertising revenue is forecast to reach $3.3 billion (around £2 billion) this year, according to new research from Gartner. That’s more than double the $1.6 billion generated in 2010.

Mobile ad revenue is expected to keep growing, reaching $20.6 billion by 2015, with search and maps expected to deliver the highest revenue and video/audio ads seeing the fastest growth.

Stephanie Baghdassarian, research director at Gartner, said “Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns. For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5% of the total advertising budget in 2010 to over 4% in 2015.”

The audience for mobile advertising will increase as the penetration of smartphones and media tablets increases. North America (28% of the global market) and Western Europe (25%) are the regions where mobile advertising budgets will grow most by 2015. However, However, Asia/Pacific and Japan will remain the leading market throughout the forecast period, accounting for almost half of all worldwide mobile advertising this year and 33.6% by 2015.

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Opinion Articles

Maybe mobile phone tariffs aren't a rip-off after all

Mark Bridge writes:

Oh, those nasty mobile networks. They're robbing us blind… at least, that's what you might think if you've been reading the headlines this week.

Mobile users 'overpaying by £200', said the BBC. £5bn 'wasted' on mobile phone bills, said the Financial Times. It's the wrong tariff, Gromit!, said Telecom TV after hitting the Wensleydale.

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The latest victim of mobile phones: Cisco's Flip video camera

Mark Bridge writes:

Mobile phones are vicious creatures. First they delivered a mortal blow to landline phones.

Emboldened, they began roaming the world looking for victims. They found plenty.

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This week at The Fonecast: 9th April 2011

Mark Bridge writes:

We head into the weekend with the News of the World admitting voicemail hacking was more widespread than previously thought. Mobile networks had already made it much harder to access voicemail remotely… and now the NotW is saying sorry and preparing to pay compensation.

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Demolition Man, meet the Apple iAd Gallery

Mark Bridge writes:

We all have guilty pleasures. One of mine is the sci-fi film Demolition Man. Sylvester Stallone is 20th-century police sergeant John Spartan, who finds himself fighting crime in 2032 alongside the delightful Lieutenant Lenina Huxley, played by Sandra Bullock.

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This week at The Fonecast: 3rd April 2011

Mark Bridge writes:

Welcome to this week's news summary from TheFonecast.com.

In Wednesday's podcast Iain joked that we ought to have a regular Olympics news story because everyone else was talking about the event constantly. Well, following the headlines about introducing WiFi to tube stations in time for London 2012 comes another Olympic news story.

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