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Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
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Opinion Articles

This week at The Fonecast: 5th March 2011

Mark Bridge writes:

It's hardly worth mentioning the new iPad, is it?  Not because I'm unimpressed – although I'd describe it as more of an upgrade than a brand-new product – but because everyone else has been talking about it so much. And we'll be doing some more talking in Wednesday's podcast, so let’s move on...

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There's nowhere to go with tablet innovation - even Apple seems to agree

Mark Bridge writes:

"Harder, better, faster, stronger". Okay, so it's a lyric from Daft Punk (or Kanye West, if you prefer) but it might as well be the vague design brief for second-generation tablets.

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Cell phones cause increased brain activity

Vidushi Sinha of voanews.com writes:

A new study finds that an hour-long cell phone call causes a spike in biochemical activity in the user's brain. The researchers can't say whether that's a good thing or a bad thing, but the finding has renewed the debate over cell phone safety and raised calls for more health studies.

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SK Telecom: m-health, mobile telematics, HD video calls and much more

Mark Bridge writes:

When I arrived at Mobile World Congress earlier this month, I said I wanted to see a bit of everything. Ground-breaking devices, advanced technology, network innovation... and some original applications as well. What I didn't realise was that I could find all of those in one place, on the SK Telecom stand.

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This week at The Fonecast: 26th February 2011

Mark Bridge writes:

For many people, the week after Mobile World Congress has a flat, post-Christmas, post-holiday feeling.

But not here at The Fonecast. We’ve produced two extra podcasts this week – themed around mobile audio and mobile usability – and there are more interviews from MWC lined up for next week.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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