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Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
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Opinion Articles

The PlayStation mobile has arrived... among others

Xperia Play

Xperia Play

James Rosewell writes:

Tonight Sony Ericsson announced an impressive four new Xperia handsets based on the Android 2.3 Gingerbread operating system and the Bravia graphics engine more commonly found in TVs. I got hands-on with the much anticipated Play, and its 3 siblings Neo, Pro and Arc. Here's what I thought.

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This week at The Fonecast: 12th February 2011

Mark Bridge writes:

Next week is Mobile World Congress in Barcelona – I’m sure don’t need me to tell you that! – and Nokia has given us plenty to talk about when we get there.

Author: The Fonecast
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Nokia - a burning platform or a red-hot hoax?

Mark Bridge writes:

On Friday morning, Nokia is hosting a Strategy and Financial Briefing in London. And on Sunday evening, it’s holding a press briefing in Barcelona. CEO Stephen Elop is expected to make some significant changes to the company - but what will he say?

Author: The Fonecast
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Poor Nexus S sales? Blame the Carphone Warehouse's deals, says Carphone Warehouse subsidiary

Mark Bridge writes:

Last December we reported on the launch of the Google Nexus S, which was being sold exclusively in the UK by the Carphone Warehouse and Best Buy UK (which is run in partnership with the Carphone Warehouse).

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This week at The Fonecast: 6th February 2011

Mark Bridge writes:

Last year, mobile payments seemed a lifetime away. Even Visa Europe's head of mobile wasn't overly optimistic about the likelihood of the 'mobile wallet' becoming a reality in the short-term.

This week we have not one, not two, but three mobile payment announcements.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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