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Thursday, March 31, 2011

MobiWire launches custom Android interface for manufacturers and retailers

MobiWireMobiWire has launched its new user interface for Android smartphones. Surface UX is now available to brand, retail and device partners. The news follows the company’s transformation in February, when it changed its name from Sagem and first revealed its user interface plans.

Surface UX enhances the standard Android user interface. It claims to simplify and improve usability - and also introduces ‘Surface Apps’ that appear as branded on-screen widgets.

Jerome Nadel, EVP of User Experience at MobiWire, said “We are already in a post-app world where silos of data are being superseded by an aggregated, real-time, multi-tasking user experience. As we look beyond apps, the user interface is a dynamic environment where multiple feeds of data, content and services come together to create a definable experience. By bringing the principles of relevance, context and intuition to the UI design process, Surface UX delivers a connected user experience that is unmatched in the way it takes full advantage of the power and flexibility of the Android platform, creating a UI that encourages usage and exploration, and simplifies conversion to buy services and products.”

Patented aspects of Surface UX include a tiered menu structure that doesn’t need to be in alphabetical order, a new task switcher and a customisable menu button on every screen. The first smartphones with the Surface UX are expected to be available from Q2 2011, with Android 3.0 tablets due to follow later this year.

We spoke to Jérôme Nadel of MobiWire at Mobile World Congress last month. Click here to listen to the 25th February 2011 podcast via our website - or download the programme free from iTunes.
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1 comments on article "MobiWire launches custom Android interface for manufacturers and retailers"

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Mark

3/31/2011 5:10 PM

Meanwhile Google is reportedly getting tougher with companies that modify Android: www.businessweek.com/magazine/content/11_15/b4223041200216.htm

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Opinion Articles

Mobile phone usability and design: we talk to MobiWire and Doro at Mobile World Congress

Mark Bridge writes:

The mobile user interface seems to fall in and out of fashion. Nokia and Apple have both transformed the mobile UI in previous years… but still the challenge of creating the 'perfect' user interface design remains.

This focus on mobile usability is the main topic of today's special podcast, which includes Chris Millington of Doro UK and Jerome Nadel from MobiWire.

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This week at The Fonecast: 19th February 2011

Mark Bridge writes:

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GSMA Mobile World Congress 2011

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Avoiding the Scissor effect intelligently

Daniel Joseph Barry of Napatech writes:

Avoiding the dreaded Scissor Effect has become the number 1 priority for mobile carriers. The scissor effect refers to the phenomenon of rising infrastructure costs and flat revenues; an unsustainable situation for any business. The scissor effect has already been witnessed in fixed line networks and now mobile carriers face the same challenge in relation to mobile data services. Is it possible for mobile carriers to grow revenue per user in line with bandwidth usage?

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Nokia crystal clear on Symbian & Microsoft

James Rosewell writes:

Nokia held their Developers Day during day 1 of Mobile World Congress 2011. Rich Green, new CTO at Nokia, kicked off the event by talking about the future of Symbian. In a nutshell here are the key facts:

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