Latest Podcast



Featured Articles

Thursday, July 10, 2014

ASA says Three UK 'free 0800 calls' advertising wasn't clear enough

The UK’s Advertising Standards Authority has ruled that a TV advertisement for Three didn’t explain the network’s free calls policy clearly enough.

A voice on the TV ad said “At Three, we’ve made 0800 numbers free” and “All 0800 numbers are free on our 24 month plans”. However, an on-screen message added “All 0800 calls free on new Three plans.”

A total of eleven people challenged the claim “we’ve made 0800 numbers free” because this only applied to new customers or new 24-month contracts.

Hutchison 3G UK, which runs the Three network, said the text was displayed in a large font as the first on-screen message, making it unambiguous.

The ASA disagreed, describing the ad’s contents as “three differing messages”. It described the ad as containing “ambiguous and contradictory messages which did not make clear the extent of the commitment consumers must make”.

As a result, it ruled that the ad breached rules on misleading advertising, qualification and ‘free’ claims.

From the end of June next year, all UK mobile phone networks will be required to provide free calls to numbers beginning 080.

[ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 14433

Tags: advertising uk legal three tariff

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

The PlayStation mobile has arrived... among others

Xperia Play

Xperia Play

James Rosewell writes:

Tonight Sony Ericsson announced an impressive four new Xperia handsets based on the Android 2.3 Gingerbread operating system and the Bravia graphics engine more commonly found in TVs. I got hands-on with the much anticipated Play, and its 3 siblings Neo, Pro and Arc. Here's what I thought.

Author: The Fonecast
0 Comments
Article rating: No rating

This week at The Fonecast: 12th February 2011

Mark Bridge writes:

Next week is Mobile World Congress in Barcelona – I’m sure don’t need me to tell you that! – and Nokia has given us plenty to talk about when we get there.

Author: The Fonecast
0 Comments
Article rating: No rating

Nokia - a burning platform or a red-hot hoax?

Mark Bridge writes:

On Friday morning, Nokia is hosting a Strategy and Financial Briefing in London. And on Sunday evening, it’s holding a press briefing in Barcelona. CEO Stephen Elop is expected to make some significant changes to the company - but what will he say?

Author: The Fonecast
0 Comments
Article rating: No rating

Poor Nexus S sales? Blame the Carphone Warehouse's deals, says Carphone Warehouse subsidiary

Mark Bridge writes:

Last December we reported on the launch of the Google Nexus S, which was being sold exclusively in the UK by the Carphone Warehouse and Best Buy UK (which is run in partnership with the Carphone Warehouse).

Author: The Fonecast
0 Comments
Article rating: No rating

This week at The Fonecast: 6th February 2011

Mark Bridge writes:

Last year, mobile payments seemed a lifetime away. Even Visa Europe's head of mobile wasn't overly optimistic about the likelihood of the 'mobile wallet' becoming a reality in the short-term.

This week we have not one, not two, but three mobile payment announcements.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First8182838486888990Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«December 2024»
MonTueWedThuFriSatSun
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345

Archive

Terms Of Use | Privacy Statement