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Monday, September 30, 2013

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota
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Opinion Articles

The end of unlimited* mobile data has almost arrived

Mark Bridge writes:

Unlimited mobile data. Once upon a time, it seemed that everyone offered it. Not that mobile data was ever really unlimited – there tended to be a ‘fair usage’ clause tucked away in the terms and conditions – but the word ‘unlimited’ was used a lot. The fact that it was always accompanied by an asterisk didn’t seem to trouble trading standards departments.

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You can't stop the news when it goes mobile (part 2)

Mark Bridge writes:

Last month I was struck by the way video streaming service Bambuser was being used by citizen journalists.

Now comes news of a different kind of photo-journalism. Instead of shooting behind-the-scenes images of a general election, prisoner Michael Long has been using his mobile to record from behind bars.

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A radial menu for iPhone 5? It's not such a radical idea

Mark Bridge writes:

As sure as eggs, there’ll be an iPhone 5. It’ll be announced on 6th June 2011 if you want my guess. And the latest rumours are suggesting it’ll have ‘radial menus’.

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Apps World: Screach, Sony Ericsson and the Wholesale Applications Community

This week’s edition of The Fonecast includes a report from Apps World, which took place in London on 30th November and 1st December. As the name suggests, the event was all about mobile applications, their development, the technology that’s used and the ways that apps are marketed.

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Is Microsoft about to back down from locking Windows Mobile 7 users into its Marketplace app store?

Mark Bridge writes:

In this week’s podcast we talked about the ChevronWP7 ‘unlocking’ solution that allowed the installation of Windows Phone 7 applications without the need to use Microsoft’s Marketplace application store. Unlike previous Windows Mobile handsets, new WP7 devices can only add applications that are offered via the Microsoft Marketplace.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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