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Thursday, November 27, 2014

ASA upholds complaint about 'unlimited' 4G data on Lycamobile web site

The Advertising Standards Authority has upheld complaints about a promotional message from UK virtual network Lycamobile.

A link on Lycamobile’s web site referred to “Unlimited Data, now with 4G”, while an advertisement on the site said “£15 per month ... unlimited data now with 4G”.

When the ASA contacted Lycamobile, the network admitted that it downgraded data speeds from 4G to 2G after ‘excessive use’, although it said very few customers would ever use that amount of data in a month.

In its response, the ASA noted that ‘unlimited’ was a strong claim and that consumers were likely to expect no more than moderate restrictions on this type of service. As customers could have their speeds significantly reduced by Lycamobile’s data management policy, it considered this restriction was not moderate and that the claim ‘unlimited data’ was misleading for the 4G service.

Lycamobile has now amended its website to show an offer of ‘4G data up to 5GB’.

[ASA adjudication]

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Categories: Networks and operators, NewsNumber of views: 24893

Tags: advertising uk mvno legal lycamobile

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Opinion Articles

The end of unlimited* mobile data has almost arrived

Mark Bridge writes:

Unlimited mobile data. Once upon a time, it seemed that everyone offered it. Not that mobile data was ever really unlimited – there tended to be a ‘fair usage’ clause tucked away in the terms and conditions – but the word ‘unlimited’ was used a lot. The fact that it was always accompanied by an asterisk didn’t seem to trouble trading standards departments.

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You can't stop the news when it goes mobile (part 2)

Mark Bridge writes:

Last month I was struck by the way video streaming service Bambuser was being used by citizen journalists.

Now comes news of a different kind of photo-journalism. Instead of shooting behind-the-scenes images of a general election, prisoner Michael Long has been using his mobile to record from behind bars.

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A radial menu for iPhone 5? It's not such a radical idea

Mark Bridge writes:

As sure as eggs, there’ll be an iPhone 5. It’ll be announced on 6th June 2011 if you want my guess. And the latest rumours are suggesting it’ll have ‘radial menus’.

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Apps World: Screach, Sony Ericsson and the Wholesale Applications Community

This week’s edition of The Fonecast includes a report from Apps World, which took place in London on 30th November and 1st December. As the name suggests, the event was all about mobile applications, their development, the technology that’s used and the ways that apps are marketed.

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Is Microsoft about to back down from locking Windows Mobile 7 users into its Marketplace app store?

Mark Bridge writes:

In this week’s podcast we talked about the ChevronWP7 ‘unlocking’ solution that allowed the installation of Windows Phone 7 applications without the need to use Microsoft’s Marketplace application store. Unlike previous Windows Mobile handsets, new WP7 devices can only add applications that are offered via the Microsoft Marketplace.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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