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Thursday, December 16, 2010

GSMA Mobile Media Metrics not delivering what agencies want, says report

A report by New Media Age says the GSMA’s Mobile Media Metrics hasn’t lived up to expectations. The service, which aimed to offer accurate mobile usage data, was launched in February 2010.

However, it’s currently unable to include traffic from the Three UK network and isn’t capable of delivering full tracking when smartphone users connect via WiFi. In addition, data from BlackBerry devices and via proxy browsers can be encrypted, preventing it from being used.

[NMA.co.uk]

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Tags: gsma advertising research

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Opinion Articles

You can’t stop the news when it goes mobile

Mark Bridge writes:

A couple of weeks ago I was wandering through London, wondering whether mobile streaming could erode personal privacy… and whether anyone cared.

But there’s a positive site to the immediacy of streaming, as Bambuser reminded me today.

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Mobile phones give you wings

Mark Bridge writes:

James's recent trip down memory lane reminded me of a moment in 1998 when a major mobile phone manufacturer promised phones that 'gave you wings'. No, not Red Bull. No, not Red Bull Racing partner LG. It was Motorola.

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A time before Android

James Rosewell writes:

Whilst flicking through my drawer full of old handsets I thought back to a time when Apple produced a new MP3 player, newspaper editors didn't know what a smart phone was, and Android was only a press release. A quick flick through YouTube threw up the following interview with Microsoft's Steve Balmer offering his thoughts.

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SAP, HP and Oracle: a simple view of what's happened recently

Mark Bridge writes:

This sequence of recent events involving SAP, HP and Oracle – although unconnected – seemed deserving of a simple diagram.

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Why I don't care about the Google Nexus S

Mark Bridge writes:

The Google Nexus S. Search for it online and you’ll find over a million web pages talking about it.

But I don’t care about the Google Nexus S. Or the Nexus Two or the Samsung i9020 or whatever else you call it. Quite frankly, it’s not any use to me. My current rapidly-aging HTC TyTn II has more features than the Nexus S.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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