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Saturday, April 9, 2011

This week at The Fonecast: 9th April 2011

Mark Bridge writes:

We head into the weekend with the News of the World admitting voicemail hacking was more widespread than previously thought. Mobile networks had already made it much harder to access voicemail remotely… and now the NotW is saying sorry and preparing to pay compensation.

Talking of illicit activities, British police ‘on the beat’ have been given the ability to identify stolen mobile phones within seconds. Access to the National Mobile Phone Register has been added to the handheld computers used by thousands of officers, thanks to Recipero.

On to other partnerships now, and the biggest news of the week was Vodafone’s decision to sell its stake in French network SFR. What’ll this mean for its Verizon partnership in the USA?  Probably not much in the short-term, to be honest.

In Ireland, Telefonica O2 Ireland and the eircom Group announced a new mobile network sharing arrangement. And here in the UK, Everything Everywhere added another 3 MVNOs to its network. That’ll be a total of 21.

Facebook was talking technical this week. First came an announcement that it was moving to a mobile internet platform that would automatically tailor the appearance of its web site to suit the visiting phone – much like our own mobile site at thefonecast.com – and later in the week it revealed a new server centre in the USA.

Okay, let’s return to basics. Time for some sales figures. In the last few days we’ve seen research that emphasises the growth in ‘smart’ mobile technology. Worldwide cameraphone sales are expected to exceed 1 billion units this year… and almost half the world's new smartphones will be running Android by the end of next year.

Of course, all those smartphones won’t be much use without decent tariffs. This week The Carphone Warehouse stepped into the space already occupied by Three UK and giffgaff by introducing an unlimited internet tariff. At the moment it’s only available for purchases within the next month – but I’m hoping it’s a sign that the bigger networks might also be thinking of relaxing a bit. Well, you never know.


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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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