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Friday, January 6, 2012

O2 to create Europe's largest free WiFi zone in London

O2An agreement between Westminster City Council, the Royal Borough of Kensington & Chelsea and O2 is going to result in the largest free WiFi zone in Europe. Free WiFi will be available to millions of residents and visitors using laptops, tablets and phones in the Westminster, Kensington and Chelsea areas of London.

O2 will begin installing the WiFi network this month, with the initial roll-out restricted to a limited number of areas before coverage is increased throughout the boroughs. The scheme will be run at no cost to the councils or the taxpayer.

Councillor Philippa Roe, Cabinet Member for Strategic Finance at Westminster City Council, said “This is a landmark achievement for Westminster; Westminster welcomes over a million tourists a day, is home to 250,000 residents, employs over half a million people and sees 4,000 business starts-ups each year. Next summer’s Olympic Games mean that London will be putting on the biggest show on earth and as Westminster has a starring role, visitors to London will easily be able to share their pictures and updates of the Olympic events across social networking sites.”

Derek McManus, Chief Operating Officer for O2 said, “This ground-breaking deal - the first of its kind in the UK - will see us deliver high quality connectivity across London in time for London 2012. Our longer-term aim is to expand our footprint of O2 Wifi, which is open to everyone, and also intelligently enhance our services at street level, where people need the network the most. Our £500m annual network investment programme is focussed on integrating new layers of technology into the existing network to enable a seamless and sustained customer experience. We are driven entirely by our customers’ needs and believe that services should be delivered in the best possible way, across multiple networks and supported by different technologies.”

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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
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I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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