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Monday, June 11, 2012

Last week at The Fonecast: 11th June 2012

Vodafone and O2 team up to battle Everything Everywhere

Mark Bridge writes:

With just three working days for many people in the UK last week, you’d be forgiven for thinking nothing much would happen. However, you’d be wrong.

Telefónica UK and Vodafone UK announced plans to pool the basic parts of their network infrastructure in an expansion of their existing ‘Cornerstone’ partnership. It means that Vodafone and O2 will be using the same base stations for 2G, 3G and 4G service across the country. Responsibility is being split down the middle; Telefónica UK will take care of the east, while Vodafone UK will have the west. I imagine the dividing line running conveniently between the headquarters buildings in Slough and Newbury respectively.

But that wasn’t the only big news from Vodafone. It’s also taken control of mobile coupon business Vouchercloud, which lets registered customers receive discounts, codes and vouchers on their phones. I’d say there’ll be some kind of integration into Vodafone’s mobile payment partnership before too long.

On the subject of acquisitions, A1 Comms is reported to have taken over the Go Mobile UK franchise business, Google has acquired the Quickoffice mobile productivity business and Citrix has expanded its mobile services by picking up data optimisation provider Bytemobile.

All fun and games, you might say – which would be a perfect link into our next couple of stories. Microsoft has revealed a new application that’ll bring entertainment from its Xbox gaming console to other Windows 8 devices and Windows Phone handsets. It’s called Xbox SmartGlass and, for example, will display bonus features from TV shows on your smartphone while you’re watching television via the Xbox.

Meanwhile Sony had good news for fans of its rival PlayStation gaming platform. HTC is joining the fun and will be bringing PlayStation Mobile games to HTC devices.

Finally, a question. What’s 12.3mm wide, 8.8mm high and just 0.67mm thick?  That’s the new smallest-ever SIM card. 40% smaller than a microSIM, it’s just been approved by ETSI. Expect to see it appearing in the iPhone 6 from 2013 (perhaps). Let’s just hope my eyesight will still be good enough to fit the card.

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About Us section of our website.
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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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